#WasteNot #SupplyChain
Proving the Business Case: P&G Exceeds 2 Sustainability Goals; One Creates $1.6B in Value
This week, Procter & Gamble published its 16th annual sustainability report, which reveals how the CPG giant made far-reaching — and as it turns out, lucrative — improvements to its global...
#Marketing
LEGO Turning Its Attention to Girls with Call to #KeepBuilding
GoldieBlox, the startup behind “Engineering Toys for Girls” and star capital-raiser on Kickstarter, may have blazed a trail by marketing construction toys to girls. But it may be the venerable, and...
#BehaviorChange #Communication #WasteNot
Why Consumer Education Is Vital for Corporate Sustainability Success
More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means...
#BehaviorChange #Communication #NaturalCapital
WeWOOD Planting Trees on Behalf of Everyone Celebrating with a #TreeFreeHoliday
Now through December 30, eco-friendly watch maker WeWOOD is running a #TreeFreeHoliday campaign, aimed at educating people on the importance of saving trees and planting new ones."We [hope to]...
#supplychain
Diageo Sets New Responsible Drinking, Social and Environmental Goals for 2020
Global alcoholic beverage company Diageo—maker of such iconic brands as Guinness, Bailey's, Tanqueray and Johnnie Walker—has announced 20 new sustainability and responsibility targets in three core...
#SupplyChain #NaturalCapital
Panera Bread Reports Strides in Achieving Its Standard for Responsibly Raised Livestock, Poultry
Panera Bread today offered details regarding its progress on sourcing only responsibly raised livestock and poultry, following the introduction of its new Food Policy in June.As part of Panera’s...
Ghost Fishing: Time for the Fishing Industry to Clean Up Its Deadly Mess
More and more consumers are aware of overfishing and the effects plastic trash is having on the world’s oceans. Various companies are taking small steps in harvesting ocean garbage and recycling it...
#GreenChemistry #Collaboration #SupplyChain
Eastman Joins Consortium Dedicated to Sustainable Chemical Procurement
Eastman Chemical Company today announced it will join chemical giants such as BASF, AkzoNobel, Henkel and Clariant as a member of Together for Sustainability (TfS), a European initiative dedicated to...
P&G, Terracycle Challenging Canadians to Keep Home Care Waste Out of Landfills
A new initiative from Procter & Gamble’s Febreze air freshener and TerraCycle is challenging Canadians across the nation to recycle everything from used air fresheners to Swiffer packaging for $5...
Drones: Sustainability's New Wingmen?
Drones have already disintermediated the aerospace/defense industry and have crossed the threshold from commercial to consumer, delivering to the average person the world’s most powerful personal...

Welcome to Sustainable Brands®

Sustainable Brands is home for the global community of business innovators who are shaping the future of commerce world wide. Since 2006, our goal has been to inspire, engage and equip today's business and brand leaders to prosper for the near and long term by leading the way to a sustainably abundant future. We do so by offering news and views from thought and practice leaders, live and on-line events, peer-to-peer learning groups, a robust resource library, a solutions provider directory and more -- all designed to help brand, sustainability and design innovation professionals, social entrepreneurs and the eco-system of value network partners who support them, discover, co-create and successfully execute on new opportunities to profitably innovate for sustainability.

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