PAM VAN ORDEN is founder and President of Enlightened Brand, and Publisher of Enlightened Brand Journal, an ezine subscribed to by business and brand professionals in more than 40 countries.

Throughout the course of her 30-year career Pam has straddled two worlds, with one foot in the world of business and the other in the world of consciousness. These dual passions have led her to focus her work on the roles of awareness and integrity in building brands that succeed in the workplace and the marketplace.

Pam’s experience building brands extends across a broad base of clients and client types from small businesses and nonprofits to the Global 1000 and government agencies. Enlightened Brand clients include such leading organizations as Fritz Institute, Juniper Networks, NASA, Sun Microsystems, and Swisscom.

Prior to founding Enlightened Brand, Pam served as corporate identity manager for Intel Corporation and global brand strategy manager for Symantec. She began her career as an award-winning designer and creative director for companies such as Applied Biosystems, Atari, Matrix Pharmaceutical, Mitsubishi Electronics, and Shaman Pharmaceuticals. Pam was educated in design at the renowned Vesper George School of Art in Boston, Mass.

Pam is a sought-after speaker, facilitator, trend scout, and executive advisor for businesses that want to become market leaders for our connected world. She also serves as Co-chair of the upcoming SLM conference, "Sustainable Brands '07: Learning From Leaders," planned for the fall of 2007.