John Friedman

John Friedman John Friedman has more than 20 years of experience in public relations and corporate communications. Since 1998, he has been helping companies large and small engage in programs that help drive performance by realizing their environmental, social and economic goals. A frequent presenter and author on corporate social responsibility, John is author of " The New PR," a guide outlining how companies must modify the way they communicate to meet stakeholders' changing expectations. He also serves on the board of directors for the Sustainable Business Network of Washington SB NOW).

SLM Articles by John Friedman

Technology Still Needs The Human Element

The Next Step: Meeting the Need for Universal Measurement, Transparency and Accountability

The Crude Distinction Between Responsibility and Accountability

Lessons from the Goldman Sachs Hearings

How CSR is Changing the Way We Communicate

Outsourcing Your Image

Experience with Health Reform Casts a Chill on Environmental Legislation

What Makes a Leader?

Capitalisms Gettysburg

What to Look for in Certification

Responsible Investing: Crash or Correction?

Economic Woes Reinforce Triple Bottom Line

Change: You'd Better Believe It

The Six Business Benefits of Sustainability

Lessons from Wall Street: Was Gordon Gecko Right All Along?