Peter Korchnak

Peter Korchnak Peter Korchnak is a sustainable marketer, blogger, and speaker. As the principal of Semiosis Communications, he helps socially responsible businesses empower people, restore the planet, and achieve prosperity. On his Sustainable Marketing Blog and in his trainings and presentations he explores the intersection of marketing and sustainability. A Slovakia native and a Portland, Oregon resident, Peter enjoys guerrilla yardwork, ice hockey, trail running, and studying politics and culture.

Previous Articles for SLM

Measuring the Environmental Impact of Marketing Communications

Positioning From the Systems Thinking Perspective

Why Authentic Marketing is Hard (and How to Make it Easier)