July 3, 2008 - Office equipment giant Ricoh is the proud sponsor of the first 100% green-powered electronic billboard ever to light up New York's Times Square.

Jul 3, 2008 - Britain's Advertising Standards Authority is on a tear, citing both Fiat and EasyJet in the past two weeks over not-quite-kosher claims for low-emissions vehicles and air travel, respectively.

June 26, 2008 - Canada's Competition Bureau is requiring companies to get more specific with their green-product advertising, banning the use of "vague claims implying general environmental improvement."

June 25, 2008 - U.S. consumers may not agree on what (or who) is causing global warming, but nearly three-quarters say they would stop buying products from a known corporate polluter, according to a new survey.

June 25, 2008 - The Carbon Trust - the British government-backed organization that brought carbon labels to the Tesco supermarket chain - has launched a certification scheme to help companies prove they are making real progress in carbon management.

June 25, 2008 - Four years after failing even to make the list, Google has taken top marks in Harris Interactive's annual Reputation Quotient survey of consumer attitudes toward major U.S. brands.

June 20, 2008 - Seven global IT firms have finished in a statistical dead heat for the title of world's greenest tech brand - primarily because expectations for green IT performance vary so widely from country to country, a new survey shows.

June 18, 2008 - Trash-hauling giant Waste Management is sponsoring a new social networking website that encourages people to "learn, act, and earn rewards for making a positive impact on the environment."

June 18, 2008 - Nearly a year after launching lightweight pouch packaging for its wines, South African vintner Arniston Bay is taking its green message to the U.K., where supermarket chain Tesco is a useful ally in selling consumers on the bag-in-box approach.

June 17, 2008 - IKEA Canada has launched a green-themed website to keep tabs on its customers' attitudes toward environmentally and socially responsible products.