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TOP STORY: SUSTAINABLE BRANDS

Burt's Bees Releases 2009 CSR Report

February 8, 2010 – Burt’s Bees has released their first Corporate Social Responsibility (CSR) update since their initial sustainability report in 2008. These reports, which outline how the company is approaching key sustainability issues, are sparking meaningful dialogue with stakeholders about pioneering a fully sustainable brand and business by 2020.
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SUSTAINABLE BRANDS NEWS FROM SUSTAINABLELIFEMEDIA VIEW ALL

FTC Cracks Down on "Bamboo" Marketing

February 5, 2010 - For the first time in over a decade the Federal Trade Commission (FTC) is revising its guidelines for environmental marketing and hitting companies hard with enforcement. The biggest issue to date being the mislabeling of rayon clothing as sustainable bamboo, leaving Wal-Mart, Amazon, Target, and 75 other companies with a stern warning to re-label or be sued for green fraud. READ MORE
Fallon Designs 'Start' Sustainability Logo for the Prince of Wales

February 4, 2010 – Advertising giant Fallon has created a new brand for the Prince of Wales charity alliance, called Start, which is part of The Prince’s Charities’ sustainability initiative. The website is set to be unveiled today to showcase the campaign. READ MORE
Clorox Upgrades Product Website with "Ingredients Inside"

February 3, 2010 – As part of its corporate social responsibility (CSR) initiative, The Clorox Company announced Monday that it is committed to increasing communications through its new product ingredient listing website. www.cloroxcsr.com details the “Ingredients Inside” their products and a glossary of terms for over 230 household and commercial products that are sold in both the U.S. and Canada. READ MORE
Coca-Cola Goes Green for the Olympics

February 2, 2010 – The Coca-Cola Company makes its biggest statement of the year with carbon-neutral sponsorship of the Olympic Games in Vancouver. Through a zero-waste effort that has been in the works since 2006, Coca-Cola will provide 1500 eKOfresh coolers, salvaged wood furniture, Drink2Wear Uniforms, and products that are delivered via hybrid and electric vehicles. READ MORE
Marks & Spencer Signs on To WWF's Seafood Charter

February 1, 2010 – UK retail giant Marks & Spencer announced yesterday that they have signed the World Wildlife Fund (WWF) Seafood Charter, making them the first major retailer to join the campaign. Intended to encourage sustainable seafood choices and to tackle overfishing in the UK, signing the charter means that all fish sold at M&S will be fromMarine Stewardship Council (MSC) certified stocks within the next five years. READ MORE
Europe to Label Motorcycles With CO2 Emissions

January 29, 2010 - A proposal by the European Commission in Brussels today would like to see Europe’s motorcycle manufacturers label their new models with CO2 emissions information. This plan would further implement the European Unions’s (EU) Sustainable Development Strategy, which already enforces CO2 limits for cars. READ MORE
Audi Launches “Green Police” Social Media Campaign

January 28, 2010 – Audi, the largest luxury car brand in Europe, has created and launched a social media campaign leading up to their national super bowl ad airing on February 7th. The campaign is headlined by a series of YouTube videos featuring the Green Police, as well as the Audi A3 Turbo Diesel. READ MORE
EPA Sets Tougher Limits for NO2

January 27, 2010 – The U.S. Environmental Protection Agency announced yesterday a new one-hour air quality standards for nitrogen dioxide, a common pollutant from automobiles and industrial plants, at 100 parts per billion (ppb). It will keep the exiting annual average standard at 53 ppb. READ MORE
SDialogue's Top 7 Sustainable Communications Practices

January 26, 2010 - Sdialogue released a special report today that helps organizations improve their sustainability efforts by employing seven best practices corporate social responsibility (CSR) leaders use. The report, titled Top Seven Sustainability Practices: the Sum > the Parts, offers companies and other organizations a primer into sustainability communications via a systemic approach. READ MORE
MapChange Study: The Gap Between Green Reality & Perception in Today's Brands

January 21, 2010 - A new study by Change, a green branding innovation firm in Vancouver, shows that North American brands are missing the mark when it comes to communicating their sustainability activities, and that there is a large gap between real and perceived sustainability behavior of these top brands among consumers. READ MORE

Featured Column

Measuring the Environmental Impact of Marketing Communications
Peter Korchnak, Semiosis Communications

Discussions about environmental sustainability in business rarely mention the environmental footprint of marketing communications. Yet marketing successfully consumes too much energy and produces too much stuff to be ignored in considering -- and lowering -- your company's environmental impact.
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John Roberts
Jacquelyn Ottman, SM
JP Collins
Carol Holding

Innovator in FocusVIEW ALL

In preparation for "SB Issues in Focus: Building Credibility & Avoiding Greenwash," SLM CEO Koann Skrzyniarz speaks with Yalmaz Siddiqui, Director of Environmental Strategy for Office Depot about their Green Purchasing Dashboard and their approach to eco-labeling.

Blogs: SUSTAINABLE BRANDS

John Marshall Roberts

Persuasion tools for visionaries.
Eco Blog

Jacquie Ottman's take on eco-innovation and green marketing.
The Real 100

Duke Stump on the top 100 branding pioneers.

Communications4Good

Do You Stand for Something

Ecoblog

egglog

John Marshall Roberts

Marketing Green

Matt on Marketing

Melodies in Marketing

The Real 100

Sustainable Marketing

Sustainable Swag

@SLMCommunity on Twitter

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