Sustainable Strategy Ideas & Advice

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  • Technology Still Needs the Human Element

    While it is a common assumption that advances in technology will provide solutions to our most pressing environmental and social problems, history reminds us over and over again that it is the human element, not technology, which will create the burning platforms for change and drive the sustainability movement forward. By John Friedman READ MORE

  • How to Spur More Gain AND Good in Global Health

    If you knew that annual GDP growth could be 1.3% higher by investing $3 at a time – and you could save up to 40% of the country’s health care budget, how much would you invest?  This exact opportunity exists today:  malaria in Africa is inhibiting economic growth and causing costly health problems. Treating malaria and solving human health problems is good for people and business. By Thera N. Kalmijn and R. Paul Herman READ MORE

  • Is it Time to Re-Think your Green Team?

    Can Green Teams help companies innovate beyond internal operations and actually influence product and service innovation? If so, what will it take to realign and redesign these teams so that their energy and social capital can be optimized? By Leilani Latimer and Edward Quevedo, Esq. READ MORE

  • Snapshots of Success from Developing Markets - Huatai Paper

    In the Yellow River Delta region of China, saline soil makes farming nearly impossible and has severely hampered economic development in the region. Huatai Paper Company has constructed a business model for the Delta which benefits the local peoples and preserves the local environment - all while generating a profit. By Cecilia Wandiga READ MORE

  • Seven Ideas to Tackle Climate Change

    To many, it feels like the climate movement is in disarray following the failure of the world’s governments to come to an agreement at Copenhagen. To reinvigorate the masses, we need new ideas; not ideas around solutions, but around how we approach the problem. By Guy Dauncey READ MORE

  • 12 Highlights from Sustainable Brands 2010

    Last month I had the pleasure of attending the Sustainable Brands Conference in Monterey, California.  As usual, the schedule was packed with presentations that provided a range of perspectives on marketing, branding, sustainability, and life in general. Given the oil spill and general economic conditions, the mood was surprisingly optimistic, but clear-eyed. By Andrew Winston READ MORE

  • The Next Step: Meeting the Need for Universal Measurement, Transparency and Accountability

    Increasingly the term ‘corporate sustainability’ is being used to bring together the related concepts of sustainability, sustainable development, environmental sustainability, corporate citizenship and corporate social responsibility. As the verbiage around sustainability matures, so must the standards that we use to evaluate our efforts. By John Friedman READ MORE

  • Six Business Benefits of Sustainability

    I am still amazed at the number of people who cling to the notion that sustainability is optional. Despite the strong evidence that companies are maintaining their long-term focus during the current economic crisis, critics still question whether or not sustainability is a 'fad' that will be abandoned at the first sign of tight budgets. By John Friedman READ MORE

  • Making Supply Chains More Sustainable

    Great companies and brands almost inevitably have great supply chains - and understand that the same programs which drive economic value also drive sustainability within them. So why do so many companies take a reactive stance as opposed to proactive in managing their supply chains? By Phil Berry READ MORE

  • The Fifth Imperative: How Companies are Embracing Sustainability to Enhance Corporate Agility

    Sustainability is the fifth imperative companies have faced since World War II. But, unlike the four preceding imperatives, sustainability requires companies change both how they create value and for whom they create value. The good news for companies? Embracing sustainability can lead to an unexpected and long-lasting benefit: enhanced agility. Here’s how and why. By Eric Lowitt READ MORE