Eco-Promising: How to Communicate Credibly About Your Products
This concise report provides an
invaluable how-to guide and examples for companies wanting to make
environmental claims about their products and services. The report also
reviews the history of eco-promising and highlights the challenges facing
companies in communicating their efforts – including the rising
possibility of a consumer backlash due to confusion. (Business for Social Responsibility and Forum for the Future) Download now (PDF)...