Market Movers: Lessons from a Frontier of Innovation
What do an egg producer in China, a plastic pipe manufacturer in Brazil, a Sri Lankan apparel manufacturer, and a chemical producer in India have in common? Each gained competitive advantage in an emerging market by developing business strategies to become environmentally and socially responsible. This January 2008 report tells the stories of these four firms , in many cases operating in some of the most challenging environments in which to foster commercial success , and how they have found business value in strategies based on sustainability. (International Finance Corporation and SustainAbility) Download now (PDF)...