June 13, 2008 - British candymaker Fox's Confectionery has begun packaging its sweets in clear PET plastic containers that are not only environmentally preferable to PVC but also show the candy to best advantage on store shelves, Sustainable Is Good reports.

Much of Fox's business relies on a cash-and-carry model, making visibility and brand image particularly vital to sales.

PET plastic is easily recyclable and has far fewer environmental impacts compared to PVC.