Smoothie Maker Plants a Tree for Each Carton Sold

Sept. 17, 2007 Smoothie brand Innocent is planting a new tree in Africa or India for each carton sold at Starbucks outlets in the U.K.

The company says it is aiming to plant 10,000 trees in rural communities as part of its "Buy One Get One Tree" branding campaign. The program's website features a "tree-o-meter" that calculates the number of trees planted so far.

Innocent is working with carbon management firm Carbon Clear on the project.

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