Sept. 20, 2007 Global public relations firm Fleishman-Hillard has created a new business to help corporate clients better communicate their approach to environmental issues such as fossil fuel consumption, water conservation, and CO2 emissions.

"Fleishman-Hillard's sustainability practice offers more than just green or environmental communications," says Dave Senay, president and chief executive officer of Fleishman-Hillard. "We will counsel clients on the most effective ways to deal with substantive resource issues related to their operations." The goal, he says, is to enable companies and institutions to continue to grow and prosper while recognizing and dealing effectively with limited resources and climate change, among other environmental concerns.

In addition to launching the new practice, Fleishman-Hillard pledged to reduce its own global energy consumption, decrease the CO2 it produces, and become carbon neutral by the end of 2007.