Sept. 24, 2007 A major new ad campaign touts Honda as the "avant-garde of environmental engineering and technical wizardry," MediaPost reports.

The new advertising push, which will roll out in print as well as on TV and the Internet, plays on the company's "power of dreams" tagline, featuring home-video style shots of Honda products, experiments, and competitive race cars. The campaign includes a website where visitors can learn about Honda's solar panel business, marine engines, and various concepts.

"The campaign is for bringing to life our company in a natural, organic way, underscoring what Honda stands for," says Barbara Ponce, who oversees corporate and diversity advertising at American Honda, noting that while the effort isn't specifically aimed at young consumers, it's meant to appeal to a "youthful mindset."