April 1, 2008 - Who's the greenest of them all? Nobody, according to a new brandchannel.com survey. When asked about which brands were really serious about sustainable development, the site's self-proclaimed "brandjunkies" opted for "None."

"There are attempts at establishing green credentials—but these attempts are happening in silos within brands and companies. Very often, the green aspect of the business is far outweighed by the non-green areas," says one 'junkie. "For example: a retailer will have an extensive organic category, but half of the produce is flown in from halfway across the world—the carbon footprint and food miles far outweigh the benefits of supporting organic produce. We have a long way to go before brands are fully engaged with going green."

"None" took in 19.4% of the vote, followed by Toyota (9.4%), BP (3.3%), Body Shop (3.1%), and Honda (2.7%).