Dec. 6, 2007 Daimler is looking to move in on Toyota's American consumer base of rich, well-educated hybrid enthusiasts. Despite advance orders nearing 90% of production capacity, the company is continuing to pitch its Smart brand of tiny, fuel-efficient cars to U.S. buyers, MediaPost reports.

Prospective buyers are expected to fall into one of two categories: those who want to make smart decisions on the environment, and those who want to appear forward-looking and trendy.

Regardless, they will probably be affluent, educated, and health-conscious, according to consumer research firm Scarborough Research. Typical American hybrid buyers have an annual income of $100,000 or more and are twice as likely to have a college degree, Scarborough reports. They are also more than twice as likely to buy organic groceries and to enjoy active pasttimes such as hiking, biking, and yoga.

Smart USA, a subsidiary of Penske Automotive Group, will open more than 50 dealerships in major metropolitan markets beginning in January.