Sept. 30, 2008 - Not so much, according to a new consumer survey, which questions whether tech companies should be focusing their marketing campaigns on products' green attributes.

According to TDG’s latest report, It’s Not Easy Being Green! Part 2, consumers are without a doubt more concerned with the functionality of a PC when considering such a purchase. Environmental friendliness is by far the least important.

"It's not that environmental friendliness is somehow unimportant, only that it ranks as less important than other considerations," says Michael Greeson, TDG's president and principal analyst.

The report finds that although both concepts may be considered green issues, consumers tend to look at energy efficiency as only remotely related to environmental friendliness.

Further, consumers in the survey say that they would not make their PC purchasing decision based on green attributes except in cases where the PC's functionality, brand, and price are equivalent.

"Consumer technology vendors are spending a fortune on positioning their products and services as eco-friendly or green," notes Greeson. "While there is no doubt that 'going green' is an admirable corporate objective, it begs the question as to whether or not consumers are responding to such messaging."

To purchase TDG’s report, click here.