Nov. 14, 2008 - Consumers are as likely to find green product information online as they are to rely on traditional media, according to a new Yahoo survey. Sixty-eight percent of survey respondents ages 18-54 say they get their green-oroduct information online, while 72% prefer traditional media.

Of those who surf the web, 20% go directly to company websites. Just over half (51%) start with green information portals and 44% use search engines.

A growing number of companies are creating microsites to communicate their green programs to stakeholders. Cadbury and SAP recently launched new microsites designed to engage stakeholders on sustainability issues.

For more Yahoo insights into the mind of the green consumer, click here.