March 3, 2010 – A new bottled water brand has been launched this week, called Green Planet, which is manufacturing recyclable, commercially compostable, and BPA & petroleum-free bottles along with healthier water. 

Green Planet “isn’t just their name. It’s their mission.” Founder Bradford Schulman expects to make it a well-known national brand, just as he did with Mighty Leaf Tea and Intelligentsia Coffee.  The Green Planet brand is now tapping into an $11 billion bottled water market with their new 100% plant-based bottle. 

Most plastic bottles on the market are made from petroleum, which emits harmful greenhouse gases in the manufacturing process and leaches its chemicals into your water if the bottle gets too hot or cold.  These bottles are also shipped all over the world from “glaciers” and “tropical islands”, only to end up overflowing landfills.   

The new water bottle by Green Planet is made from 100% annually renewable plants and is is qualified under the USDA’s BioPreferred program, which aims to increase the purchase and use of renewable, environmentally-friendly biobased products.  These products will soon carry the program’s voluntary label for easy identification.     

Green Planet also touts its own cradle-to-cradle recycling program with buybacks of all of its bottles.  Because Green Planet’s bottles don’t leach petroleum-based chemicals into the water, consumers can reuse the bottles over and over without concern, or have them fully composted in 80 days. The brand also sources its vapor-distilled water within 500 miles of each market to lessen their carbon footprint.

Green Planet water is currently available in a 16.9oz. size, while the 12oz. and 1L bottles will be available this spring.  The product is being distributed where its offering will count towards LEED certification, such as in schools, corporate campuses, and hotels.  It will soon be available at some restaurants, convenience stores, and public facilities.