Sept. 15, 2008 - Environmentally responsible supply chains don't just ensure regulatory compliance - they're also just as likely to boost brand image and customer loyalty, according to a new survey from the Supply Chain Consortium, an industry trade group.

"Businesses today realize that consumers are looking for ways to do their part to save the environment," says Chris Ferrell, author of the report. "But just doing your part to save the environment isn't going to be enough for shareholders. Sometimes there needs to be an organizational and economic impact in order to effect change. Companies are finding win-win opportunities that help preserve the environment and enhance the bottom line."

The survey of retail, manufacturing, and wholesale/distribution companies shows nearly two-thirds of participants have at least some portion of their budget allocated to environmental initiatives. The graph below gives a view into what the motive might be for some companies:

While logistical environmental responsibility can net big rewards through customer satisfaction, others warn that without full control of the supply chain at every stage, companies are at risk for sinking reputations and costly product recalls.

For more information about the survey, Environmental Initiative Survey and Report, click here.