September 24, 2009 - A new paper from SDialogue outlines the power of social media in effectively communicating with and engaging stakeholders at a time when they are demanding more authenticity and transparency from business.

The report, titled "Social Media Advances the Sustainability Dialogue, New Ways to Powerfully Engage Stakeholders," identifies the natural intersection between sustainability and social media, and outlines how business can take advantage of this intersection to augment stakeholder trust and reputation with the company. While standard sustainability communication is rooted in one-way conversation such as compliance and CSR reports, this will not satisfy stakeholders looking to engage at a higher level with businesses. Social media will help develop conversation that "builds trust, solves problems, and increases reputation, all of which contribute to the financial bottom line."

Toyota, for example, has already started building their social media brand efforts, recently launching a twitter campaign promoting the third generation prius.

To download the free report from SDialogue, click here.