By Thomas Miner

May 20, 2010 – To communicate the company’s commitment to sustainability and call attention to its environmentally friendly products and services, Kodak has begun adorning marketing and packaging materials for their most sustainable products for products with their new green and yellow leaf logo.
 
The company is attaching the new logo to products that help customers manage their environmental footprint, recycle and reuse programs, and initiatives that seek to educate customers about Kodak’s environmental programs. One of the first products to receive the internal certification was the Kodak Adaptive Picture Exchange, a photo processing system that uses no water, produces on chemical waste and uses between 70% - 90% less energy than comparable products.
 
Charles Ruffing, Kodak’s Director of Health, Safety, Environment and Sustainability is adamant that the new logo is only used in instances where third party logo’s and certifications fail to cover sustainability issues that are unique to Kodak.
 
 “But we won't be putting this logo just anywhere,” said Ruffing. “First and foremost, we want our products to carry the recognition of objective and respected third parties like the ENERGY STAR program, whenever possible. Only for those products that aren't covered by one of these programs will we consider applying our new leaf design.”
 
In support of the program, Kodak has launched a new sustainability website as well, where consumers and the public can view the company’s initiatives and performance in the areas of innovation, stewardship and responsibility.