Nov. 21, 2007 Manning Sevage & Lee has become the latest global public relations firm to create a new business to help corporate clients green their images and product profiles.

"The green category is evolving daily with the advent of new science and technology," says Megan Jordan, co-leader of the new division. "As a result, we're developing programs for clients along a full eco continuum, from those first entering the green space with a single, new product or even just plans for future business models to major corporate branding campaigns for market leaders."

Recently, the firm worked with Philips on energy-efficient consumer education in Asia and helped launch B2B programs in China for SPX, an energy solutions provider.

The firm follows in the footsteps of GolinHarris and Fleischman-Hillard, which both launched green practices earlier this year.