May 15, 2009 - Online media network, Naturalpath Media, recently announced the addition of Triplepundit, Greenopolis, and Terracurve, to its growing roster of green and healthy living sites bringing the total to over 190 publisher partners. The company’s network has topped the newly expanded green category of comScore’s Media Metrix with over 77 million page views in the month of April.

According to the ranking, used by ad execs to design media plans and determine the best online reach, NaturalPath Media’s 12.4 million unique users gives the company more than four times the traffic of its nearest competitors, Matter Network and Yahoo! Green.

"The launch of comScore's green category illustrates just how rapidly the sustainable and healthy living segment is expanding," says Jim Van Huysse, president of NaturalPath Media. "Through our network of over 190 premium publishers, we are able to amass the largest concentration of 'conscious consumers', providing a rich environment for brands to market their sustainable and healthy products and initiatives."

New publisher Edible Communities, and its roster of over 50 local foods sites, recently joined NaturalPath Media's Eating Well channel as a flagship publisher. Other new additions to its network include ScientificAmerican.com and BrightHub.com, fashion and lifestyle publishers EcoSalon.com and EcoStiletto.com, News & Politics leader The American Prospect (Prospect.org), Moms & Family newcomer EcoRattle.com, Eating Well sites VegDaily.com.

Join NaturalPath Media’s CEO, David Phillips at Sustainable Brands 09. Hear David speak about the promises and perils of behavioral targeting online.