Feb. 6, 2008 - Global public relations firm Racepoint Group has launched a new practice that leverages social media to help clients promote their corporate social responsibility efforts. Dubbed World 2.0, the program uses digital technology to establish stakeholder dialogue on key issues including poverty, education, health, economic development, and the environment.

World 2.0 offers typical PR services including positioning, messaging, and crisis management via online platforms such as social networking and mobile communications.

"The advent of digital technologies has radically altered the communications landscape: citizens and organizations are able to engage in global and real-time dialogues about issues that impact society," says Larry Weber, chairman of Racepoint Group. "The organizations that cultivate and participate in these dialogues will shape the future of the world."

For a case study on how Racepoint used digital media to promote AMD's participation in the One Laptop per Child program, click here.