Feb. 21, 2008 - The U.S. Postal Service has approved a new reusable envelope for use in the U.S. mail. Called ecoEnvelopes, the enclosures are being marketed as a way for direct mailers to use a single envelope for bulk mailings that require a reply.

“Beyond the environmental benefits, the value proposition is simple,” says ecoEnvelope founder founder and CEO Ann DeLaVergne. "Bulk mailers such as utilities, credit card companies, and direct marketers can reduce manufacturing, printing, shipping, and insertion costs by using one envelope instead of two." Customers can realize mail savings between 15% to 45% and increased response rates for direct mail of up to 8%, according to DeLaVergne.

ecoEnvelopes are manufactured on recycled-content paper from sustainably managed forests, and are designed for use with high-speed insertion and postal processing equipment.