Jan. 17, 2008 -- SC Johnson will tout its Greenlist materials-sourcing program on new logos to appear on bottles of Windex glass cleaner later this month. The company credits the Greenlist program, launched internally in 2001 to incorporate greener components into SC Johnson products, with a Windex reformulation that cuts 1.8 million pounds of volatile organic compounds (VOCs) while boosting cleaning power by 30%.

Greenlist provides SC Johnson scientists with a database of green ratings for more than 95% of the raw materials used in the company's products, enabling product reformulations that minimize environmental impact. SC Johnson says its Greenlist reformulations have removed a total of 61 million pounds of VOCs from products including Windex, Pledge, and Fantastik Orange Action.

SC Johnson says the Greenlist logo on product packaging will help consumers identify products made with environmentally responsible ingredients.

"As a family company, we know consumers want to buy products for their home that are effective but also have minimal impact on the environment," says Pat Penman, director of global environmental and safety actions at SC Johnson. "The Greenlist logo will help consumers identify products that are environmentally responsible."

The Greenlist logo will begin appearing on a range of SC Johnson products later this year.