Jan. 30, 2008 -- Trash-hauling giant Waste Management has launched an interactive website to educate the public about its environmental efforts. Thinkgreen.com highlights how Waste Management is using advanced technologies to recover, recycle, and reuse the waste materials it collects.

"We want to pull back the curtain and reverse the way the public thinks about waste. This is a tremendous opportunity for the public to learn more about our operations and the ways modern practices are protecting and enhancing the environment," says Waste Management CEO David Steiner. "Our goal is to not only be a waste collection and disposal company, but an industry leader that invests resources in the development of environmentally smart ways to manage waste. Where others see waste, we see opportunity."

Thinkgreen.com is designed to support the company's Think Green initiative, a multimillion dollar environmental program focused on pursuing new recycling and waste-to-energy technologies. The company has been promoting the program in online and television ads, which now point users to the website for more information.