New Jersey Nets Shoot to Be First Carbon-Neutral NBA Team

Nov. 19, 2007 The New Jersey Nets have tipped off a new sustainability program with the goal of becoming the first carbon-neutral team in the NBA.

The CarbonNeutral Company is currently completing CO2 emissions assessment for the Nets front office as well as team flights for all away game, according to Nets management.

The Nets have also retained consulting firm e4, inc. to assist in evaluating and executing a broader sustainability program. Proposed green efforts include increasing energy and water efficiency, boosting recycling rates, improving indoor environmental quality, and establishing green procurement policies for paper and cleaning supplies.

Specific goals will be unveiled in conjunction with six planned Green Nights games, at which the Nets will make announcements offering tips on waste reduction. The New Jersey Department of Environmental Protection and Bureau of Recycling and Planning will have a presence on the concourse to provide information as well, the Nets say.

What makes the Nets initiative unique is their comprehensive approach and their commitment to engaging their fans and season ticket holders, says Pamela Lippe, president of e4, inc. The most significant impact that greening a sports team can have is reaching and influencing their fan base.

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