July 3, 2008 - Office equipment giant Ricoh is the proud sponsor of the first 100% green-powered electronic billboard ever to light up New York's Times Square.

The new sign will be powered exclusively by 45 solar panels and four wind turbines - if there is not enough solar or wind to generate the required amount of electricity, the sign will stay dark.

Ricoh estimates its green-powered billboard will save 18 tons of greenhouse gases a year. The company currently operates a similar eco-powered sign in Osaka, Japan.