Feb. 15, 2008 - Nearly one in two consumers would give up all forms of convenience packaging if it would benefit the environment, according to a new Nielsen survey. Popular examples of convenience packaging include stackable or resealable containers and packaging designed for easy transport.

In general, consumers were least willing to give up packaging designed to protect products and keep them clean. One in ten global consumers was not prepared to give up any aspect of packaging forn environmental reasons.

“As global concern and awareness for the environment continues to grow, consumers around the world are demanding more action from retailers and FMCG manufacturers to protect the environment," says Patrick Dodd, president of the Nielsen Company, Europe. "While eco-friendly packaging might not be the top priority for shoppers today, it’s certainly a growing priority the food industry cannot ignore."

The report also exposed regional differences in consumer attitudes toward product packaging. For example, Asian respondents, who typically live in smaller homes with less storage space, are slightly less willing to give up stack-and-store packaging.