Oct. 8, 2008 - Media powerhouse Aegis Group has acquired Clownfish, a sustainable-branding outfit, as a "highly strategic investment in a high-potential space," according to its CEO. Clownfish will become part of Isobar, Aegis Media s digital agency network, in a strategic move toward providing digital and sustainability solutions for business and marketing communications.

Aegis CEO Robert Lerwill says the acquisition (said to be worth around $1 million), "will better help our clients, by linking marketing communications and sustainability in a robust and meaningful way." The two companies have already worked together for clients including Coca-Cola, Reebok, and Beiersdorf.

Earlier this year, global communications giant Publicis Group joined recently acquired sustainability consultancy Act Now, with Saatchi & Saatchi's retail marketing division, to form the re-branded Saatchi & Saatchi S network, a consultancy that aims to address environmental and economic sustainability.

Brand valuation is certainly on the rise for companies that decide to invest a substantial amount in sustainable business practices, according to Interbrand's Best Global Brands 2008 report. Aegis client Coca-Cola remains the best global brand in the ranking for the eighth year in a row.