May 15, 2008 - Dell has announced plans for an aggressive product-redesign program aimed at making its desktop and laptop computers 25% more energy efficient within three years.

The company plans to boost product energy performance by incorporating new technologies including energy-efficient circuitry, high-efficiency cooling fans, and advanced power-management features. Dell says it is also working with its suppliers to develop energy-efficient components such as chip sets, power supplies, and memory cards.

Consumer demand is a key driver for the ambitious program, according to Albert Esser, vice president of power and infrastructure solutions for Dell's product group.

"Our customers are inspiring us to address the environmental challenges facing our planet," Esser says. "We’ve listened to them and are designing next-generation technologies that dramatically reduce energy consumption, drive meaningful cost savings, and help achieve a low-carbon economy. It’s the right thing for our business, our customers, and our shared environment."

In January, Hewlett-Packard made the exact same pledge to reduce the energy consumption of its desktop and notebook PCs 25% by 2010.

For more on Dell's efforts to make its products more energy efficient, click here.