Oct. 3, 2008 - Pepsi has unveiled a pair of websites aimed at promoting its green efforts and encouraging consumers to become more environmentally responsible.

The first website, PepsiRecycling, encourages visitors to recycle by taking the Pepsi Recycling Challenge. Visitors to the site can learn about recycling and become eligible to win green-themed prizes for their efforts.

The second website, PepsiEcoChallenge, provides a platform for Pepsi to communicate its sustainability commitments, including its environmental goals for 2015. (The company has pledged to reduce water and energy consumption by 20% and fuel consumption by 25%.)

The company has just released data on its progress toward those goals. Here's how Pepsi says it's doing so far:

Water use: Pepsi has introduced new technologies such as air-rinse technology to clean newly manufactured bottles with air instead of water. The company's Walkers potato chip brand in the U.K. has reduced the amount of water used per kilogram of product by 42% between 2001 and 2007, saving half a billion gallons of water over the last two years, according to Pepsi.

Energy use: At Pepsi's Tropicana facility in Bradenton, Fla., the orange juice storage system has been converted from an ultra-low temperature freezer system to cool refrigeration, which has saved the equivalent of electricity needed to power over 7,000 houses, Pepsi says.

Fuel consumption: Pepsi has introduced the use of biomass fuels such as wood waste in some of its facilities.

PepsiCo’s U.K. business recently outlined a roadmap to sustainable packaging for two of its top-selling brands, pledging to downsize packaging weight and switch to greener materials within ten years.