Just click on the names of our stellar line up of sustainable brand building experts to learn more about the extensive experience they bring to share with you at Sustaianble Brands '07!

For a look at the complete conference program, click here!

Tom Agan, Managing Director, Penn Schoen and Berland

Mario Assadi, CEO, Greener Printer

Courtney Barnes, editor, PR News/The CSR Guidebook

Steve Bishop, Sustainability Domain Lead, IDEO

Steve Bolton, Manager of Business Development, MBDC

Steve Bradfield, VP Environmental Development, Shaw Industries, Inc.

Steve Bryant, President, Publicis Consultants

Dr. Brian Coleman, Founder, Simply Sustain

Dr. Seetha Coleman-Kammula, Founder, Simply Sustain

Suzanne Dawson, SVP, Global Marketing, Aveda

Christine Driscoll, Head of edun-LIVE, edun

Janet Eden-Harris, CEO, Umbria

Cynthia Figge, Partner, Co-Founder, EKOS International

Piper Gianola, Brand Strategy Manager, Cisco Systems

Perry Goldschein, Managing Director, SRB Marketing, Inc.

Ann Hand, SVP Global Brand Marketing & Innovation, BP

Angela Harrell, Creative Director, Corporate Reports, The Coca-Cola Company

Dale Hart, Prinicipal and Creative Director, Methodologie

Leah Haygood, President, BuzzWord

Carol Holding, President, Holding Associates, Inc.

David Hudson, Principal, Hudson Consulting

Janine James, Principle, The Moderns

Anya Kamenetz, Contributing Editor, Fast Company

Rob Kaplan, Senior Corporate Responsibility Analyst, Brown-Forman

Rob Kerr, Vice President, GlobeScan

Linda Lewi, Chief Integration Officer, JWT

Annie Longsworth, Executive Vice President and Managing Director, Cohn and Wolfe, San Francisco

Jeff Mendelsohn, CEO, New Leaf Paper

Russ Meyer, Chief Strategy Officer, Landor Associates

Paul Murray, Dir. Environmental Affairs & Safety, Herman Miller

Jacquelyn Ottman, President, J. Ottoman Consulting

Clem Palevich, Constellation Sustainable Energy Solutions

Robin Raj, Executive Creative Director, Citizen Group

Brian Reich, Director New Media, Cone, Inc.

David J. Refkin, Director of Sustainable Development, Time, Inc.

Jeff Renaud, Director Ecomagination, General Electric

Gwynne Rogers, LOHAS Business Director, The Natural Marketing Institute

Nicole Rousseau, VP, Retail Marketing, HSBC

Sol Salinas, EVP, J.Ottman Consulting

Judah Schiller, Executive Vice-President, Act Now, San Francisco

Paul Shahriari, Founder, GreenMind, Inc.

Jeff Slye, Director of Environmental Initiatives, Kimpton Hotels and Restaurants

Susan Space, Director, Brands & Advertising, Sun

Terry Swack, Founder/CEO, Clean Culture

Maria Tikoff Vargas, Director of Strategic Partnerships, U.S. EPA Climate Protection Partnerships

Pam Van Orden, Founder and President, Enlightened Brand

Larry Vertal, Senior Strategist, AMD

Robbie Vitrano, CEO/Director Brand Design/co-founder, Trumpet

Christine Volden, VP Sales, SustainLane

Rand Waddoups, Senior Director, Corporate Strategy and Sustainability, Wal-Mart

Kindley Walsh Lawlor, Senior Director, Strategic Planning and Environmental Affairs, Gap Inc.

Arthur B. Weissman, PhD. President and Chief Executive Officer, Green Seal

David Wigder, Vice President, Digitas

Andrew Winston, co-author, Green to Gold, Founder, Winston Eco-Strategies

Todd Woody, Assistant Managing Editor, Business 2.0

Tom Agan, Managing Director, Penn, Schoen and Berland, NY

Tom has extensive experience working on a wide range of marketing, branding and reputation issues for organizations such as Pitney Bowes, Siemens, Cisco, UBS, BP, IBM, Boeing, Citi, GE, Wyeth, P&G, Toyota and many others. Tom was the key architect behind UBSs transformation into a top 50 global brand. For Toyota he worked on marketing and branding of hybrid vehicles and for BP on the marketing and branding of their large solar business as well as hydrogen fuels. Tom has been widely quoted in the press including the Wall Street Journal, on PBS and the BBC. His articles have been published in Advertising Age, BrandWeek, Automotive News and CMO Magazine. For Harvard Business School Tom has written a case study on professional services firms and a white paper on changes in the consulting industry.

Tom will be presenting Green Brands 2.0 Why Green Branding Makes Increasing Business Sense

Mario Assadi, CEO, Greener Printer

Mario is the President and CEO of Tulip Graphics, Inc., a Berkeley, CA based printing and graphics company that has been in business for nearly 20 years. For the past 5 years he has been building the company's "GreenerPrinter" brand, focusing on growing a sustainable e-commerce business model based on environmentally friendly printing practices. Through these efforts, Mr. Assadi has grown Tulip's revenues, built new customer relationships and inspired his team of employees. Today, GreenerPrinter boasts a large and diverse client roster that includes such luminaries as ClifBar and salesforce.com alongside many other small-to-midsize companies and non-profits. GreenerPrinter has helped all of them to conduct their operations more sustainably and in doing so, helped them strengthen their own "green" brands.

Mario will be presenting Building a Shadow Brand: A Success Story in Building Values-Based Sales

Courtney Barnes, editor, PR News/The CSR Guidebook

Courtney M. Barnes is the Editor of PR News, where she manages editorial content and writes on corporate communications and public relations, with particular expertise in digital communications, integration and leadership/management issues. She also edited the PR News 100 Top Case Studies Guidebook and is currently editing the Digital PR Guidebook. In addition to her writing and editing responsibilities, Barnes moderates PR News Webinars, facilitates the brands Thought Leaders Strategic Integration Roundtables, and speaks at industry events.

Barnes is currently the co-editor of PR News sister publication min magazine, which is an annual publication that highlights the 21 Most Intriguing people in the publishing industry. Prior to joining PR News, Barnes was an associate with Communications Consulting Worldwide, a measurement-based consultancy affiliated with Fleishman-Hillard. She has also worked for Cond Nast Traveler and Washingtonian magazine.

Barnes graduated from Northwestern Universitys Medill School of Journalism with a B.S. in journalism and a B.A. in Middle Eastern Studies.

Courtney will be presenting Best Practices in CSR/Sustainability Reporting as a Brand Building Tool

Steve Bishop, Sustainability Domain Lead, IDEO

Steve leads the sustainability domain at IDEO. In this role, he focuses on applying design thinking to the issues of sustainability for IDEO clients as well as IDEO itself. As a lead in both product and interaction design, Steve's experience ranges across several industries including automotive, consumer products, and medical devices. He's helped design high end office furniture, packaging, instrument panels for hybrid electric vehicles, and medical injection devices, for which he holds patents. Steve currently leads sustainability efforts at IDEO's headquarters in Palo Alto. Since earning a Masters in Product Design from Stanford University, Steve has returned to teach design engineering. In 2007, he launched a new course at Stanford on sustainable design and is developing a sustainable design program for the Hasso Plattner Institute of Design at Stanford (the "d.school"). He regularly speaks on sustainability at other universities and conferences. Steve holds a BA in Film and Media from the Univeristy of Texas, Austin and a Master's Degree in Product Design from Stanford.

Steve will be presenting Desirability and Sustainability: the Opportunity for Brand and Design

Steve Bolton, Manager of Business Development, MBDC

Steve Bolton is Manager of Business Development at MBDC (McDonough Braungart Design Chemistry.) Steve manages the firm's activities for new client acquisition, as well as managing projects for specific clients, including ACCO Brands, Allsteel, the City of Chicago, Ford Motor Company, Nike, PepsiCo, Seventh Generation, US EPA, and US Postal Service. His responsibilities include developing strategic goals for individual projects, helping to tailor the Cradle to Cradle(SM) vision for clients' external messaging

Previously, Steve served as a Program Manager at the national nonprofit organization Second Nature, where he directed the dissemination of sustainability education materials among and within colleges and universities. Steve graduated with a Master of Environmental Management degree from the Nicholas School of the Environment and Earth Sciences at Duke University, and with an undergraduate degree in Environmental Science/Public Policy from the College of William and Mary. Cradle to Cradle(SM) is a service mark of MBDC.

Steve will be speaking on the Panel Using Eco-labels and Third Party Certifications to Build Consumer Confidence and Drive Sales

Steve Bradfield, VP Environmental Development, Shaw Industries, Inc.

Bio to Come!

Steve will be speaking on the panel Key Factors in a Successful Sustainable Brand Story: How Supply Chains & Manufacturing Contribute

Steve Bryant, President, Publicis Consultants | PR
(Read a recent SLM interview with Steve here!)

Steve has 20 years of experience in food, nutrition and healthcare marketing for leading corporations, and is best known for introducing Subways Jared phenomenon and for mainstreaming veggie burgers. His role managing the Diet Pepsi Syringe Crisis earned a place in textbooks. Altogether, his work has earned more than 100 national and regional communications awards. At Publicis Dialog, he heads a nationally prominent food PR and marketing agency best know for bringing soy from geek to chic.

Steve will be presenting Consumer Orientation to Sustainability/How to Sell Whats Good for Us

Dr. Brian Coleman, Founder, Simply Sustain

Brian holds a PhD in chemistry from Princeton University, and an MS in organization development from American University. At Royal Dutch Shell, Brian worked in Technology, Quality, Business Process Redesign and Advising and Consulting for Change, and as an internal consultant with several companies within the Royal/Dutch Shell group. He has experience working cross-culturally, having facilitated improved working relationships between labs in Belgium, the Netherlands and the US. His last work before leaving Shell involved helping the global CIO of a major polyolefin company improve the performance of his leadership team spread across three continents. In 2005, with his wife Dr. Seetha Coleman-Kammula, Brian co-founded Simply Sustain LLC, a management consulting firm that guides companies to be profitable by doing business in ways that benefit both the environment and society. Simply Sustain advises and consults for Fortune 500 Chemical and Petro-Chemical companies as well as industry associations. They initiated a sustainable plastics consortium by convening a round table with 40 companies in the plastics value chain from producers, fabricators, retailers to waste managers to raise awareness, share information and start changing their practices towards sustainability.

Brian will be presenting the Pre-Conference Workshop Leading Organizational Change for Sustainable Brands

Dr. Seetha Coleman-Kammula, Founder, Simply Sustain

Seetha Coleman-Kammula, former Senior Vice President of Basell / Shell holds a PhD degree in chemistry.She taught at Princeton University prior to joining Royal Dutch/Shell where she worked till 2000 in various countries as head of technology, director of strategy and head of a business unit with manufacturing locations around the world. In 2000, Seetha joined Basell, a joint venture between Shell and BASF as senior vice president for Strategic Marketing, Innovation and Asset Management. In addition she was a member of the board of directors of Indelpro, a Basell/Alfa joint venture in Mexico. She is a board member at Developing Indigenous Resources , a non profit organization whose aim is to build grass-roots capacity for improving public health. In 2005, with her husband Dr. Brian Coleman, Seetha co-founded Simply Sustain LLC, a management consulting firm that guides companies to be profitable by doing business in ways that benefit both the environment and society. Simply Sustain advises and consults for Fortune 500 Chemical and Petro-Chemical companies as well as industry associations. They initiated a sustainable plastics consortium by convening a round table with 40 companies in the plastics value chain from producers, fabricators, retailers to waste managers to raise awareness, share information and start changing their practices towards sustainability.

Seetha will be presenting the Pre-Conference Workshop Leading Organizational Change for Sustainable Brands

Suzanne Dawson, Vice President, Global Marketing, Aveda

Suzanne joined Aveda Corporation in 2001, and was promoted to Vice President, Global Marketing in November 2005. In this capacity, she leads brand strategy, advertising & direct marketing, as well as global marketing and product development for hair care, hair color/treatments, skin care, body care, professional spa, make-up, pure-fume & lifestyle. Since joining Aveda, Suzanne has brought to the markethighly successful initiatives developed through excellent cross-departmental collaboration between marketing, sales, and education.She is an entrepreneur at heart who, since the age of 22, has owned several highly successful businesses including a hair & beauty salon, a cosmetic distribution company and her own aromatherapy brand.

She brings a global perspective to her role at Aveda, having worked on three continents, as well as an innate understanding of ayurveda, having being born and raised in Bangalore, India. Above all, Suzanne has a personal passion for health and wellness that extends far beyond her professional responsibilitiess. She reports to Dominique Conseil, President of Aveda, and resides in Minneapolis, Minn.

Suzanne will be presenting Learning From Aveda's Brand Journey

Christine Driscoll, Head of EDUN-Live, EDUN

Christine Driscoll was born and raised in Boston, Massachusetts. She travelled to and fell in love with many foreign destinations during her youth (including Ireland, France and England), but decided to stay in the Boston area for her undergraduate studies, attending Harvard University and graduating magna cum laude with a joint degree in Psychology and French.

She subsequently received her J.D. from Boston College Law School, and has worked for various prestigeous law firms in New York, London and Pariswhere she focused on business and international trade law, venture capital and private equity sectors. In addition to advising her clients on business transactions, Christine has also chaired a legal education program for inner-city students and represented a number of political asylum cases for people from Western Africa on a pro bono basis.

Christine decided to pursue a Masters in Business Administration at the international business school, INSEAD (based in France and Singapore), graduating in July 2006, after which she joined Edun Apparel Ltd as Business Development Manager of Edun Live, based in Dublin, Ireland. She is thrilled with her role at Edun Live, in which she manages a brand with an important social mission while simultaneously collaborating with individuals and customers on a worldwide basis.

Christine will be speaking on the Panel The New Luxury A Deeper Definition

Janet Eden-Harris, CEO, Umbria

As Chief Executive Officer, Janet Eden-Harris oversees the strategic direction of Umbria. Janet joined Umbria Inc. in May 2006 from leading, multinational information services company Information Resources, Inc. (IRI). As Executive Vice President and Chief Marketing Officer at IRI, she was responsible for global marketing operations, product management and strategy. Previously, Janet spent the last decade directing marketing initiatives at i2 Technologies, a leading provider of supply chain management solutions for multiple industries including CPG and Retail. Prior to i2, she was Chief Marketing Officer for Aspect Development, which was acquired by i2 to become one of the largest mergers in software history.
Prior to Aspect, Janet held a variety of senior management positions in the high tech and agency sector working for clients such as Carte Blanche Credit Card, Barclays Bank, and PSA Airlines. Janet holds a BA degree in Journalism and Marketing from the University of Oregon.

Janet will be presenting Greening Your Brand in a Web 2.0 World

Cynthia Figge, Partner, Co-Founder, EKOS International

Cynthia Figge is Partner and co-founder of EKOS International, a strategy consulting firm helping executive teams make transformative shifts required by globalization and sustainability. Her recent clients include Boeing, BNSF, Microsoft, Coca-Cola, American Public Media, and others. Cynthia is a Board Advisor to the Institute of Design at the Illinois Institute of Technology, and is Board President of Sustainable Seattle. Prior to co-founding EKOS, Cynthia was Vice President of New Services Development for McCaw Cellular and LIN Broadcasting (now AT&T).

Cynthia will be presenting Design for Sustainability and Brand Strategy

Piper Gianola, Brand Strategy Manager, Cisco Systems

Bio to Come!

Piper will be presenting Integrating Brand and CSR: Quantifying CSRs Impact on Brand: An Interactive Roundtable

Perry Goldschein, Founder, and Managing Director, SRB Marketing, Inc.

Since founding his award winning interactive marketing firm, Perry has achieved results for such clients as Ben & Jerrys, Green Mountain Coffee Roasters, National Geographic, and Yale University. He has authored a variety of publications and been a well received speaker on Internet and green marketing at various venues including LOHAS11, the Green Business Conference and SRI in the Rockies. He has also been a marketing executive and lawyer for several other organizations.

Perry will be presenting Top Interactive Marketing Tactics for Sustainable Brands

Ann Hand, Senior Vice President, Global Brand Marketing & Innovation, BP

As Senior Vice President of Global Brand Marketing and Innovation for BP, Ann Hand is one of a handful of women who have risen to the top ranks in the energy industry.She is responsible for developing new and compelling ways for consumers to engage with the BP brand, overseeing $280 million annually in marketing initiatives worldwide.

Ms. Hand has served as the driving force behind reframing the BP consumer brand with Helios Power , a new integrated retail brand building campaign that affirms BPs renewed commitment to make things a little better for customers.The $45 million Helios Power initiative, launched in April 2007, will soon be integral to BPs 25,000 retail locations across the globe touching more than 13 million consumers a day through Helios House, an innovative new kind of gas station focused on two guiding principles: sustainability and environmental education.Helios House is a living lab designed to explore ways to make the gas station experience a little better for customers, while dispensing information about eco-friendly lifestyle tips.The facilitys sustainable water, light and landscaping systems have earned Helios House the worlds first Leadership in Energy and Environmental Design (LEED) certification for a gas station.

Ms. Hand was included in Britains Management Todays list of top business women under 35 in 2003 and most recently in Ad Ages 40 under 40 to watch.

Ann will be presenting The Latest Innovation in BPs Brand Journey: Helios Power

Angela Harrell, Creative Director, Corporate Reports, The Coca-Cola Company

Angela is the Creative Director of Corporate Reports at The Coca-Cola Company, Atlanta, Georgia. She develops and publishes the Companys corporate publications including the Annual Review, Corporate Responsibility Review and Environmental Report. She is also responsible for managing corporate photography and the content and design of the corporate responsibility section of www.thecoca-colacompany.com.

Prior to joining The Coca-Cola Company in 2002, Angela was an executive recruiter and strategic consultant in Washington, D.C. A graduate of Yale University and the University of Virginia, Angela holds a Masters Degree in International Relations and a Bachelors Degree with Distinction in Foreign Affairs, respectively.

Angela will be presenting Best Practices in CSR/Sustainability Reporting as a Brand Building Tool

Dale Hart, Principal and Creative Director, Methodologie

Dale Hart is a Principal and the Creative Director at Methodologie, a nationally recognized brand and graphic design firm base in Seattle. A tremendously talented designer, Dale has creative oversight of all projects at Methodologie. He has over 20 years of experience working with Fortune 500 companies including Accenture, BNSF Railway, Boeing, Robert Mondavi, Sun Microsystems, The Coca-Cola Company, and Washington Mutual. Dale has been a featured speaker at the Smithsonian, the American Association of Museums, and the International Association of Fundraising Professionals.

Dale will be presenting Design for Sustainability and Brand Strategy

Leah Haygood, President, BuzzWord

Leah V. Haygood is President of BuzzWord, a consultancy that works with companies and non-profit organizations on their sustainability strategies and reporting. She has served as the main author of Ford Motor Companys award-winning sustainability and corporate citizenships reports, led the writing team for Chevron's 2004, 2005 and 2006 CR reports, and has worked with several other major U.S. and international companies to develop and implement sustainability and reporting strategies. Ms. Haygood has also worked with Business for Social Responsibility and its member companies on supply chain environmental issues and environmental challenges affecting the apparel industry.

Ms. Haygood served as Director of Environmental Planning and Programs for Waste Management, where she led several voluntary environmental programs, including overseeing implementation of Waste Managements unique policy of no net loss of wetlands or other biological diversity on its properties. Ms. Haygood was a principal architect of Waste Managements process for planning, goal-setting and performance measurement under its Environmental Policy and developed the Companys first Annual Environmental Report and five subsequent reports. Before that, she was an Associate and Project Director with the RESOLVE Program on Environmental Dispute Resolution at the World Wildlife Fund and Conservation Foundation.

Ms. Haygood is a graduate of Barnard College and holds a Masters Degree from the Yale School of Forestry and Environmental Studies.

Leah will be speaking on the Panel Best Practices in CSR/Sustainability Reporting as a Brand Building Tool

Carol Holding, President, Holding Associates, Inc.

Carol Holding is the founder and President of Holding Associates, Inc., a 15-year-old brand strategy consultancy in New York City.

Since 2001, her firm has focused on the intersection of brand and social responsibility, working with corporations, such as Cisco, Wilmington Trust and Bankrate, environmental organizations such as the US EPA and Yale University's School of Environmental Sciences, and non-profits such as the World Trade Center Memorial Foundation, National Council on Alcoholism and Drug Dependence and Lighthouse International.

Before founding Holding Associates, Carol worked in executive management positions at Siegel & Gale, the corporate identity firm, and McCann Erickson, where she also served on the Executive Committee. Earlier, she was Vice President of New Product Development at Citibank and Vice President at Ally & Gargano Advertising.

Carol received her AB from Smith College and her MBA from Harvard University. She currently serves on the Advisory Board of the magazine Value: Tomorrow's Markets, Enterprise & Investment and the Power of Choice Leadership Council.

Carol will be presenting Integrating Brand and CSR: Quantifying CSRs Impact on Brand: An Interactive Roundtable

David Hudson, Principal, Hudson Consulting

David Hudson founded Hudson Consulting in 2001, and has spent the last six years advising major corporations on corporate responsibility, focusing on reporting. He has provided strategic counsel and project management to HP for its Global Citizenship Report for the last five years. For the past two years, he has worked with Baxter on its Sustainability Report, and earlier assisted Pfizer on its first Corporate Citizenship Report. Other projects include corporate responsibility strategy, metrics and goals development, competitive benchmarking and environmental performance tracking. Prior to working as an independent consultant, he served for three years as IT Director at Business for Social Responsibility. David has a philosophy degree from Carleton College and an MBA from the Haas School of Business at the University of California-Berkeley.

David will be speaking on the Panel Best Practices in CSR/Sustainability Reporting as a Brand Building Tool

Janine James, Principle, The Moderns

A pioneer in the field of experiential branding and culture-building, Janine James founded The Moderns in 1992 to provide clients with a better framework for solving their challenges through forward-thinking innovation. Over the past decade, Janines work has brought success to some of the worlds most influential brands: American Express, Planned Parenthood, BASF, and Sundance. Janine work has also helped to transform the fate of smaller companies whose brand cultures have subsequently found a strategic vision and voice.

Janine often speaks at businesses and universities, and has been a teaching fellow at Harvard University. In 2007, she gave presentations on Sustainability and Design to IDSA (Industrial Designers Society of America) and at The Dallas Society of Visual Communications.

At SB07 Janine will discuss the award-winning repositioning of MilliCare, whose goal is to own the "healthy-sustainable clean" space in the commercial cleaning marketplace.

Janine will be presenting Repositioning Green: Sustainability and the Rebirth of Millicare

Anya Kamenetz, Contributing Editor, Fast Company

Anya Kamenetz is a contributing writer for Fast Company, where she writes about sustainability, culture, and social entrepreneurship. She is the author of the book Generation Debt, about the economic challenges faced by young people, and has written for the New York Times, the Washington Post, New York magazine, Salon, Slate, and The Nation, among many other publications, on generational economics and politics. She has appeared as a speaker on campuses from Miami to Kalamazoo, at many corporate events, and been featured on media outlets including ABC, CBS, PBS, CNN, MSNBC, Fox News, NPR, and Air America.

Anya will be moderating the panel The New Luxury A Deeper Definition

Rob Kaplan, Senior Corporate Responsibility Analyst, Brown-Forman

Rob Kaplan is a Senior Corporate Responsibility Analyst at Brown-Forman, maker of over 30 spirits and wine brands including Jack Daniels, Finlandia Vodka, and Fetzer Wines. He focuses on developing corporate responsibility, communication, and brand strategies.

Prior to business school, Rob was Communications Director for Fight Crime: Invest in Kids California and a political consultant for M&R Strategic Services in Washington, DC. Rob has an MBA from the Haas School of Business at UC Berkeley and a BA in Political Communication from The George Washington University.

Rob will be speaking at the Forever New Orleans Opening Night Event

Rob Kerr, Vice President, GlobeScan

Mr. Kerr directs GlobeScan's Survey of Sustainability Experts and leads on many custom global research projects for multinational clients in the private sector. In this capacity, he manages all aspects of these research programs from conception and questionnaire development to analysis, writing, and client presentations. He also manages an annual survey of communities around the world for a leading global resource company. Rob's clients have included the World Bank, Chevron Corporation, BHP Billiton, Philips, Siemens and other multinationals. Mr. Kerr regularly provides expert input on custom client/stakeholder survey projects in Europe and globally. In the past two years, he conducted CSR/Sustainability research for a European-based global lighting client and a Brussels-based industry association. In February 2002, Mr. Kerr presented GlobeScan's 2001 global public opinion research on globalization to NGOs and the media at the World Social Forum at Porto Alegre, Brazil.

Mr. Kerr's experience includes management in the international specialty petrochemicals business (Polysar/Bayer in Canada, USA, and Europe), research work on sustainable development (IISD in Canada), and CSR in the voluntary sector (Canada and international).

While he was working as a freelance consultant Mr. Kerr co-authored MBA curriculum material on Business and Sustainable Development and "Beyond Regulation: Exporters and Voluntary Environmental Measures." He participated on the Industry Table in Canada's Climate Change program; consulted for Friends of the Earth: representing them at COP IV Climate Change Conference; worked on their international mining campaign, and addressed the concept of CSR at the international NGO level, all of which broadened his understanding of the interface between civil society and the private sector in making CSR a viable approach for addressing environmental and social issues.

Rob holds a MBA from the University of Western Ontario and is a current member of the Institute of Accountants (Ontario). He is fluent in English and French.

Rob will be presenting Societal Trends Impacting the Global CSR/Sustainable Business Context: Implications for Branding

Linda Lewi, Chief Integration Officer, JWT, New York

Linda Lewi is recognized as a leader in social marketing and integrating pop culture and marketing to build successful brands. At JWT, Linda heads up the New York unit of JWT Ethos the JWT social marketing specialty. In her 25-year career, Linda has designed and managed acclaimed global and national campaigns for Fast Company Magazine, Polaroid, Lotus, Reebok, Heinz, Coors, and others. She created and lead Cone Communications Social Marketing group, where she created the Reebok Human Rights Award and developed social campaigns for Seventh Generation, Working Assets, Calvert Group, among others.

Prior to joining JWT Linda served as Polaroids Global Head of Marketing Communications, where she developed entertainment marketing programs, one of which were sited as one of Ad Age's Top 10 Non-Traditional Marketing Campaigns in 2003.

Linda will be presenting Driving Sales While Building a More Sustainable Brand at HSBC

Annie Longsworth, Executive Vice President and Managing Director, Cohn and Wolfe, San Francisco

Annie has 15 years of communications experience including editorial positions with national business and technology publications, and marketing communications for dozens of start up and public companies. Annie is the senior counselor to Chevron Global Lubricants and American Express and is actively involved with the marketing programs of Tastybaby, Fabrik and Spot Runner. Additionally, she oversees the day-to-day operations of the office.

In March 2007 Annie launched a global sustainability practice entirely devoted to communication strategies around the topics of sustainability, alternative energy and environmental strategy. As a Green Wolfe Annie was an integral part of American Express Partners in Preservation program, which was designed to build awareness for the need to protect our history.

Prior to C&W, Annie was Vice President of Corporate Development and Accounts Services at Wilson McHenry Company. In this position Annie was responsible for the strategy and execution of global PR programs for clients including Pioneer Electronics, Micron Electronics, Acer America and CBSSportsline.com. She began her career as an editor, working for Inc. Magazine and a variety of Ziff Davis publications.

Annie will be presenting Green Brands 2.0 Why Green Branding Makes Increasing Business Sense

Jeff Mendelsohn, CEO, New Leaf Paper

Jeff Mendelsohn is the founder and president of New Leaf Paper, a company with the mission of driving a fundamental shift toward sustainability in the paper industry. Jeff envisions a complete redesign of the paper industry to incorporate the principles of sustainability, and is a frequent public speaker on this topic. He leads New Leaf Papers product innovation, creating a wide selection of market leading environmental papers that fit this vision. Since it was founded in 1998, New Leaf Paper has seen real change in the marketplace through its efforts, and inspired some of the largest paper companies in the world to pay attention to environmental concerns. Jeffs interest in socially responsible business transcends the goals of New Leaf Paper, and he actively works to support the growth of the socially responsible business community.

Jeff studied international relations at Cornell University, focusing on international capital flows and the accumulation of enormous debt in developing countries. He was fascinated by the power of business, in some ways more powerful than governments, in shaping peoples lives and the environment. Jeff resolved to start a business that combined good values and successful business, to lead by example from within the business world.

Jeff will be presenting Building a Shadow Brand: A Success Story in Building Values-Based Sales

Russ Meyer, Chief Strategy Officer, Landor Associates

Russ leads and assists in finding solutions to brand strategy and identity problems. Clients have included GE, Wal-Mart, Hewlett-Packard, Intel, Procter and Gamble, and Pepsico. A particular interest of Russ's is helping clients navigate and make brand advantage out of their efforts in sustainability and green practices. He has assisted in the creation of identities for high-profile mergers such as BP/Amoco/ARCO, Bell Atlantic/GTE, Shell Oil/Texaco/Saudi Refining and Compaq/Digital/Tandem, and in his prior role as Director of Verbal Branding and Naming, has led projects supporting clients such as Andersen Consulting, Apple Computer, AT&T, Bayer, Electronic Arts, Lucent Technologies, Microsoft, Philips Electronics and Rockwell International.

Meyer has been quoted in Advertising Age, the New York Daily News, BusinessWeek and CMO magazine, and has appeared on CBSs MarketWatch and KPIXs CBS5 Evening News in San Francisco. He has been a guest lecturer on branding at the University of Californias Haas School of Business and is the coauthor of Beyond the Fourth Wall: Marketing for Non-Profit Theaters.

Russ will be presenting Green Brands 2.0 Why Green Branding Makes Increasing Business Sense

Paul Murray, Director, Environmental Affairs & Safety, Herman Miller

At Herman Miller, Paul guides the company's day-to-day green initiatives. This gives him a unique perspective on the many and varied environmental activities underway on any given day, the dollar value of these actions, and the vital role each individual at Herman Miller employee plays in creating the company's sustainable brand. Paul joined Herman Miller in 1988, and discovered a growing need within the company to identify and coordinate numerous “green initiatives underway. He soon established the Environmental Action Team, and through the groups ongoing efforts, Herman Miller has earned several environmental awards, including a Presidential citation, and is national recognition as an environmentally progressive company. In 2004, Organic Style magazine named Paul as one of their top 50 heroes making our planet a better place. Paul serves on the boards of the University of Michigans Environmental Management Program, and the International Design Center for the Environment. He recently launched the Sustainable Research Group, (SRG) a small consulting service created to help other companies implement green initiatives similar to Herman Millers.

Paul will be presenting Key Factors in a Successful Sustainable Brand Story: How Supply Chains & Manufacturing Contribute

Jacquelyn Ottman, President, J. Ottman Consulting

Since founding J. Ottman Consulting, Inc. nearly 20 years ago, Jacquelyn and her colleagues have helped more than 60 Fortune 500 businesses, the Energy Star label and other organizations learn how to seize opportunities by pro-actively addressing consumers environmental concerns. Bringing unique insights initially honed during 12 years on top-flight consumer packaged goods businesses at major ad agencies, Ottman has helped clients develop concepts for exciting new products with less environmental impact and strategies for reaching green consumers while minimizing the risk of backlash. Her book, Green Marketing: Opportunity for Innovation, is called the "definitive work on the subject" by the American Marketing Association. Jacquelyn is a sought-after speaker at conferences and corporate forums run by IBM, 3M, Philips Electronics, and GE,and one of the true pioneers of green marketing. She also serves as program chair of Sustainable Brands '07.

The principal organizer and driving spirit behind the Design:Green eco-design educational initiative, she sits on the Advisory Board of the Centre for Sustainable Design (U.K.), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman. For seven years, she chaired the jury of the American Marketing Association's Special Edison Awards for Environmental Achievement.

Jacquelyn will be presenting the Pre-Conference Workshop Design Green: Greener Products, Better Business and presenting the Welcome and Opening Remarks: A Look Back at 20 Years in Green Marketing

Clem Palevich, Constellation Sustainable Energy Solutions

Clem Palevich is the president and chief executive officer of Constellation NewEnergy, a post he has held since 1999. Under Mr. Palevichs leadership, Constellation NewEnergy has become the leading competitive retail supplier of electricity and energy related services to commercial and industrial customers throughout North America.

Prior to joining Constellation NewEnergy as its senior executive, Mr. Palevich was involved in business development and acquisition opportunities for AES Corp from 1992 to 1999, holding positions as business manager for AES Placerita and then vice president of AES Pacific. Before AES, he spent seven years with McDonell Douglas Corporation, working in various project and program management positions for the corporations C-17 military transport aircraft program.

Mr. Palevich received his B.S. in industrial engineering from Lehigh University in Bethlehem, PA. and his M.B.A. from UCLAs Anderson Business School in Los Angeles, CA. He is married to Gabrielle Palevich and they have two children.

Mr. Palevich will be speaking on Emerging Carbon Markets and Renewable Energy

Brian Reich, Director, New Media, Cone, Inc.

Brian is a new media-junkie. He reads 15 newspapers a day, subscribes to 21+ magazines, and as many other interactive platforms as his eyes will allow. Before joining Cone, Brian was Senior Strategic Consultant and Director of Boston Operations for Mindshare Interactive Campaigns, an interactive agency which helped many of the leading corporations, associations, non-profit organizations and governmental entities leverage the communication opportunities created by technology.

Prior to joining Mindshare, Brian ran his own consulting business, Mouse Communications , which helped political and non-profit organizations use new technology to improve communications, drive action, and support fundraising. Brian launched Mouse Communications after serving two years as Vice President Gore's Briefing Director in the White House, handling both official activities and activities during his 2000 presidential campaign. During the 1996 cycle, Brian was the youngest campaign manager in the nation, leading a U.S. Congress challenger-race in Connecticut.

Brian is a regular writer and speaker on the issues involving the impact of the internet and technology on politics, society, and the media. He is a Fast Company Expert (http://blog.fastcompany.com/experts/). He is a graduate of Columbia University. His book, Media Rules! will be published in November by Wiley.

Brian will be speaking on Greening Your Brand in a Web 2.0 World

David J. Refkin, Director of Sustainable Development, Time, Inc.

David J. Refkin was named Director of Sustainable Development for Time Inc. in January 2004. In his current position, Mr. Refkin oversees the environmental and sustainable development activities of the company. His primary areas of focus are forestry (specifically Time Inc.s Certified Sustainable Forestry Program), global climate change and recycling, including Re-Mix (recycling magazines is excellent). Additional priorities include partnering with other leadership companies and promoting the economic, environmental and social responsibility components of sustainable development throughout the company.

Mr. Refkin serves as Board President of the National Recycling Coalition and also serves on the board of Trustees of the H. John Heinz Center for Science, Economics and the Environment. Mr. Refkin was Time Inc.s representative on the Paper Task Force, a group organized by the Environmental Defense Fund, and was one of the authors of Purchasing & Using Environmentally Preferable Paper. Currently he is Time Incs representative on the Paper Working Group, a group of 12 companies, organized by Metafore, promoting the availability of environmentally preferable paper. Mr. Refkin also represents Time Warner as its Liaison delegate on the World Business Council for Sustainable Development (WBCSD).

A native of New York City, Mr. Refkin, a CPA, has a B.S. degree in Accounting from the State University of New York at Albany, a Masters in Business Administration degree in Finance from Iona College and attended the Strategic Environmental Management Program at New York University.

Jeff Renaud, Director Ecomagination, General Electric

Jeff is currently serving as Director, Ecomagination, working for GEs Corporate Vice President in charge of Ecomagination. Ecomagination is GEs commitment to develop and bring to market new solutions that tackle customers most difficult environmental challenges. In this role, Jeff has taken a lead role in developing several solutions for the green building market, including GEs recently launched Ecomagination homebuilder program. Additionally, Jeff works closely with GEs Water, Energy and Energy Financial Services businesses on other key initiatives related to biomass, distributed power generation, water reuse, and greenhouse gas emissions.

Prior to joining GE, Jeff spent almost five years performing sales and marketing work in early stage technology startups in several different industries, including clean energy, semiconductor equipment and software services. He received a Price Institute Entrepreneurial Fellowship in 2004.

Jeff has an MBA from the University of California at Berkeley, and a BS in Chemical Engineering and Mathematical Economics from Tulane University.

Jeff will be presenting The Evolution of Ecomagination , Integration Strategies for Big Brand Initiatives

Robin Raj, Founder/Executive Creative Director, Citizen Group

Robin Raj has had an award-winning career in both traditional and digital media with dozens of major awards, including Cannes Lions, Clios, Emmies, and Webbies. His commitment to citizen marketing is evident in his career-long work for Amnesty International, NRDC (Natural Resources Defense Council), National Coalition for the Homeless, Rock the Vote, and Sierra Club. Before co-founding Collaborate in 1999, Raj was executive creative director of DAWG (Digital Artists & Writers Group) with clients such as Discovery Channel, Microsoft, Virgin Records, and PBS. Earlier he worked for Foote Cone and Belding and Hal Riney & Partners, San Francisco, creating campaigns for AT&T, Coca-Cola, Levi's, Coors, and Gallo. While at Chiat/Day in the 1980's, he created the NYNEX Yellow Pages "Human Cartoons" campaign, voted one of the 25 Greatest Ad Campaigns by AdWeek magazine. In 1990, Raj was named to AdWeek's Creative All-Stars list.

Robin will be presenting Gaining Momentum and Ensuring Sustainable Success through Multi-Stakeholder Engagement and Collaboration

Gwynne Rogers, LOHAS Business Director, The Natural Marketing Institute

Gwynne will be speaking on the Panel The New Luxury A Deeper Definition

Nicole Rousseau, VP, Retail Marketing, HSBC

Nicole Rousseau joined HSBC in December 2005 in a strategic marketing role developing programs for the bank's customer offering. She lead the design and development of the US bank's first ever, successful Green Campaign leveraging the company's impressive environmental credentials. She is a member of HSBC's Climate Partnership Action Team (CPAT) a corporate, global advisory board that takes a leadership role in advising the corporation on its environmental progress. Prior to coming on board at HSBC, Nicole worked in similar strategic marketing roles at Time Warner and Seventeen Magazine. Earlier in her career she worked in various entertainment marketing roles in the cable, mobile and internet industries. Nicole has over ten years of experience as a creative, strategic marketer with a strong consumer orientation. Nicole holds an MBA in Finance and Marketing from NYU/Stern and a BS in Psychology and Economics from Smith College.

Nicole will be presenting Driving Sales While Building a More Sustainable Brand at HSBC

Sol Salinas, EVP, J. Ottman Consulting

Prior to joining J. Ottman Consulting, Sol Salinas managed major components of Booz Allen Hamiltons energy-efficiency, carbon, and sustainability practice. He brought a diverse list of clients to the firm, including the US EPA ENERGY STAR, the US Green Building Council (USGBC), the US Postal Service (USPS), the Pepsi-Cola Company, among others. In addition, Sol led an internal group tasked with enterprise-wide internal greening of Booz Allen.

Prior to his tenure at Booz Allen, Sol was Assistant Director at the Office of International Affairs at the US EPA where he managed international environmental programs in the areas of air, toxics, and water. Prior to this, Sol was responsible for all aspects of strategic marketing for ENERGY STAR where he developed and implemented a $15 million annual plan to bring brick and mortar and web based business-to-business marketing solutions to new and existing commercial customers. He developed national and local advertising/public relations programs, including ROI analysis and oversaw quantitative and qualitative commercial and residential research on strategic energy management and sustainable business practices. While at Energy Star, Sol completed a 5-year, program to bring the financial business case for strategic energy management to Wall Street.

Sol will be moderating the Panel Using Eco-labels and Third Party Certifications to Build Consumer Confidence and Drive Sales

Judah Schiller, Executive Vice-President, Act Now, San Francisco

As Executive Vice-President of Act Now, Judah is responsible for leading the Companys Outreach division, corporate strategy, and business development. Judah is one of the original architects of the Personal Sustainability Project (PSP), the largest, grassroots, sustainability initiative ever undertaken by a corporation , Wal-Mart. By successfully transforming sustainability, a 14 letter, 6 syllable word , into fun and easy-to-digest concepts within an effective grassroots training and communications framework, Judah and the Act Now team have been able to educate, inspire, and engage the 1.3 million Wal-Mart Associates across the U.S., linking personal interests and happiness to health and wellness, planet, and community.

In addition to helping Wal-Mart and other corporations integrate sustainability in the HR context, Judah is also helping to pioneer new activation strategies that orient employees and customers towards the sale and purchasing of sustainable products. Judah is also working with major companies, such as Proctor & Gamble and General Mills, as well as government agencies to help create consumer focused campaigns that catalyze increased awareness of sustainable solutions to daily life and solve major environmental and health issues.

Judah will be presenting Gaining Momentum and Ensuring Sustainable Success through Multi-Stakeholder Engagement and Collaboration

Paul Shahriari, Founder, GreenMind, Inc.

Mr. Shahriari specializes in the application and implementation of sustainability to the real estate, design, and construction industries. He works with organizations on various topics ranging from corporate sustainability to working on a variety of green projects whose aggregate value is $20 billion. He has developed several high profile software technologies such as:
- Ecologic3- the first web-based collaboration software that calculates cost-benefit analysis for Green projects.
- EcoScorecard , A software analysis package that provide environmental product rating contribution analysis and compliance calculations for the Manufacturers and Design community.

Mr. Shahriari serves as a USGBC Faculty member and serves as the as Co-Chair of the USGBCs Greenbuild Steering Committee.

Paul will be speaking on the Panel Using Eco-labels and Third Party Certifications to Build Consumer Confidence and Drive Sales

Jeff Slye, Director of Environmental Initiatives, Kimpton Hotels and Restaurants

Jeff Slye oversees the strategy and implementation of Kimpton Hotels and Restaurants environmental program, EarthCare.Through EarthCare, Mr. Slye has successfully implemented environmental standards across Kimptons more than 80 hotels and restaurants. Mr. Slye's approach engages all levels of employees to “champion the program and ensures products and service levels always exceed guest expectations.From EarthCares success, the National Restaurant Association (NRA) requested Kimptons assistance on their environmental initiative and Mr. Slye became the strategic advisor for the NRA project.Mr. Slye is on the Editorial Board for Sustainability of HotelExecutive.com.

Jeff will be speaking on the Panel The New Luxury A Deeper Definition

Susan Space, Director, Brands & Advertising, Sun

Susan Space has been at Sun for five years, first working in the brand group, and then in her current role as Director of Brand and Advertising. Before joining Sun, Susan worked for more than 15 years in various marketing positions at such companies as Apple, Netscape and VeriSign. She holds a bachelor of arts degree in Speech Communication from San Jose University.

Susan will be speaking on the panel Carbon Footprint Transparency: A Sustainable Brand Imperative

Terry Swack, Founder/CEO, Clean Culture

Terry is a 25-year veteran of the design and technology industries, a leading experience design strategist and environmental entrepreneur. Founded early in 2007, Clean Culture is a customer experience research and strategy consultancy focused on making clean tech and sustainable products more understandable and desirable. In 2005, Terry founded GreenBuildingBlocks.com and The Beam (now BlueEgg.com), a venture-backed Web 2.0 media company and marketplace for consumers, manufacturers, and service providers to power the demand for clean and green products and services.

In 2002, she became a founding team member of StillSecure, a network security software company. As VP Customer Experience, in a unique partnership with the VP Engineering, they managed the product teams to bring three successful products to market in less than two years. Terry's first company, TSDesign, was founded in 1985 as a graphic design firm and became an Internet strategy and product design firm in 1994. The development of the User Experience AuditSM in 1996, was the first offering of its kind and positioned the company as the industry leader in design analysis and user experience strategy. TSDesign was acquired in 1999 by Razorfish, a global digital services provider.

Terry is a popular speaker to business, technology and design audiences on designing effective digital business systems and the brand experience; and now on sustainabililty, business and culture.

Terry will be presenting Sustainable Product Design

Maria Tikoff Vargas, Director of Strategic Partnerships, U.S. EPA Climate Protection Partnerships Division

Maria Tikoff Vargas is the Director of Strategic Partnerships for the Climate Protection Partnerships Division in the Office of Air and Radiation within the EPA. This division is responsible for Energy Star , a voluntary, non-regulatory partnership that assures high quality, profitable investments in energy-efficient and environmentally superior technologies , as well as a host of other voluntary programs including Climate Leaders and the Green Power Partnership. Maria manages the Energy Star brand and oversees all communications and marketing activities for the division.

Maria has worked for the U.S. EPA since 1986. Prior to her current position, Vargas was the Co-Director of the Energy Star Buildings and Green Lights Partnership. Before that her work at EPA included serving as marketing director for the Energy Star program and policy work on the issues of ozone depletion, global climate change, and related environmental and energy issues.

Maria will be speaking on the Panel Using Eco-labels and Third Party Certifications to Build Consumer Confidence and Drive Sales

Pam Van Orden, Founder and President, Enlightened Brand

Throughout her 30-year career Pam has straddled two worlds, with one foot in the world of business and the other in the world of consciousness. These dual passions have led her to focus her work on the roles of awareness and integrity in building brands that succeed in the workplace and the marketplace.

Pams experience building brands extends across a broad base of clients and client types from small businesses and nonprofits to the Global 1000 and government agencies. Enlightened Brand clients include such leading organizations as Fritz Institute, Juniper Networks, NASA, Sun Microsystems, and Swisscom. Prior to founding Enlightened Brand, Pam served as corporate identity manager for Intel Corporation and global brand strategy manager for Symantec. She began her career as an award-winning designer and creative director for companies such as Applied Biosystems, Atari, Matrix Pharmaceutical, Mitsubishi Electronics, and Shaman Pharmaceuticals.

She is a sought-after speaker, facilitator, trend scout, and executive advisor for businesses that want to become market leaders for our connected world, and serves as program committee co-chair for Sustainable Brands '07.

Pam will be presenting Closing Remarks: Key Sustainable Building Brand Lessons to Take Home

Larry Vertal, Senior Strategist, AMD

Larry Vertal is a senior strategist for AMD. In this role he is responsible for both the strategy and execution of selected corporate and commercial initiatives. Larry has over two decades of operational management, strategic relations, corporate governance and marketing experience with technology companies. His range of success spans from startups to Fortune 100 corporations.

Prior to joining AMD, Larry held a variety of positions with AT&T and NCR including director of strategic relations and director of product marketing. He previously was vice president of marketing for Conita Technologies. While at AST Research he was responsible for the multiprocessor systems business and served as worldwide representative of the executive office. Larry was also a founder of Condor Data.

Larry holds a bachelors degree in Bacteriology with a minor in Philosophy from California State University, Los Angeles followed by graduate research in Chemistry focused on paramagnetic resonance.

Larry will be on the panel Carbon Footprint Transparency: A Sustainable Brand Imperative

Robbie Vitrano, CEO/Director Brand Design/co-founder, Trumpet

Trumpet is a new kind of full-service communications company designed to identify business opportunities in complex situations. The business model has been honed in Post-Katrina New Orleans. The city is a start-up laboratory of global significance. Issues such as social justice, the environment and capitalism are compressed and in hard focus. Since the storm, Trumpet has partnered on strategic priorities at the center of the New Orleans' recovery, including: place branding, cultural revitalization, economic development, tourism, bio-innovation, education, public health, public safety and community planning. Vitrano: "We challenged ourselves - as a modern creative company, as stewards of our cultural legacy - to embody the revolution of possibility in the city, providing utility and delight in intelligent and sustainable ways. We created a communications vehicle of civic engagement for the city, "Up To Here," using the ubiquitous waterlines left behind by the flood as a metaphor for political discontent. It won national industry recognition. All of our work is touched with urgency, advocacy, optimism and various degrees of bile - and that's working for us." Since the storm when the agency resigned its largest clients in Los Angeles and New York to focus on home, Trumpet has grown 300%, earning a place on the 2007 Inc. 5000 list of fastest growing companies in the U.S.

Vitrano also co-founded New Orleans leading entrepreneurial advocate, the Idea Village, teaches branding at Loyola University, and serves on the board of the Downtown Development District, the Crescent City Farmers Market/ECOnomic Institute, N.O. Center for the Creative Arts, Unity for the Homeless, New Orleans Film Festival, and Langston Hughes Charter School.

Robbie will be speaking at the Forever New Orleans Opening Night

Christine Volden, Vice President, Sales, SustainLane

Christine has over 11 years of online sales, marketing and entrepreneurial experience. Christine joined SustainLane in 2006 and recently helped launch the SustainLane Green Ad Network, the largest green ad network online with over 28 publishing partners and 36 million page views in the LOHAS market.

Prior to SustainLane, Christine held several online sales and marketing positions including Promotions.com and started her own marketing and consulting agency, Homestead Media.

Rand Waddoups, Senior Director, Corporate Strategy and Sustainability, Wal-Mart

Rand Waddoups is the Senior Director of Strategy and Sustainability for Wal-Mart Stores, Inc. Before working in this division, he spent several years in merchandising for Wal-Mart where he managed everything from orange juice to potato chips. As a buyer, he received recognition from Wal-Mart as Buyer of the Year and from the food manufacturing community as one of the nations Top 5 Buyers of Frozen and Refrigerated Food.

Rand received a Masters of Business Administration from the University of Arkansas, and an undergraduate degree in economics from Brigham Young University. Additionally, he has a background in public service, including two years in the Philippines and several years with the Boy Scouts of America.

As an advocate of sustainable business practices for Wal-Mart, he takes every opportunity educate others on the personal and financial benefits of sustainability. His Personal Sustainability Practice (PSP) is to compost instead of using fertilizer in his garden.

Rand will be presenting Wal-Mart's Sustainability 360 - What's Behind It What You Can Learn From It

Kindley Walsh Lawlor, Senior Director, Strategic Planning and Environmental Affairs, Gap Inc.

Kindley Walsh Lawlor is senior director of Strategic Planning and Environmental Affairs at Gap Inc.In this role, Kindley is responsible for developing strategies to further integrate social responsibility and environmental objectives into the companys Gap, Banana Republic and Old Navy brands, as well as leading efforts to strengthen the companys environmental programs.

She recently led the branding of Gap Inc.s environmental strategy to focus the companys efforts. Summarized by the acronym “ECO, Gap Incs strategy focuses on the three key areas where the company has the greatest opportunity to impact positive, lasting change: (e)nergy conservation, (c)otton/sustainable design, and (o)utput/waste reduction.

Kindley has been with Gap Inc. for 10 years.Prior to joining the Social Responsibility group, Kindley served as senior director of Gap Adult Production where she focused on ethical sourcing, product quality and fit as well as long term placement strategies.In her tenure with Gap Inc. Kindley also led Banana Republic Mens Production team and Quality and Technical Design teams.

Kindley graduated with a degree in Apparel Design from the Fashion Institute of Technology in New York, NY.

Kindley will be presenting Key Factors in a Successful Sustainable Brand Story: How Supply Chains & Manufacturing Contribute

Arthur B. Weissman, Ph.D.President and CEO, Green Seal

Dr. Weissman has over 25 years of experience in environmental policy, standards, and enforcement. He joined Green Seal in 1993 as Vice President of Standards and Certification, becoming President and CEO in late 1996, and he served as Chair of the Global Ecolabelling Network from 1994 to 1997. Prior to joining Green Seal, he was responsible for developing national policy and guidance for the Superfund program at the U.S. Environmental Protection Agency. He also served as a Congressional Science Fellow and worked for The Nature Conservancy in Connecticut. He holds a Ph.D. from Johns Hopkins University in physical geography and environmental science, a masters in natural resource management from Yale School of Forestry and Environmental Studies, and a bachelors degree from Harvard University.

Arthur will be speaking on the Panel Using Eco-labels and Third Party Certifications to Build Consumer Confidence and Drive Sales

David Wigder, Vice President, Digitas

David Wigder is a Vice President and Director at Digitas, a digital marketing firm now part of the Publicis Group. David works in the Strategy & Analysis group where he develops marketing strategies for Fortune 100 companies in the media, financial services and pharmaceutical industries. He acts as a green thought leader at Digitas and has advised a variety of clients on their environmental strategies.

Prior to his time at Digitas, David founded and served as the CEO of Zograph, a digital imaging company; he has also worked in strategy consulting at Lochridge & Company and as an environmental engineer at S E A Consulting. He has combined his business and environmental passion into MarketingGreen (www.marketinggreen.com), a widely distributed green marketing blog.

David holds a BA from Northwestern University, an MSE in environmental engineering from the University of Michigan and an MBA from Columbia Business School. He lives in New York City with his wife and two children.

David will be presenting Greening Your Brand in a Web 2.0 World

Andrew Winston, co-author, Green to Gold, Founder, Winston Eco-Strategies