"No executive can afford to ignore the green wave sweeping the business world. [Green to Gold] show(s) how to make sustainability a core element of strategy and profit from it."
Chad Holliday, CEO, DuPont

Join Andrew Winston, co-author of the critically acclaimed new book "Green to Gold" and learn how you can catch the wave...

A rising interest in the environment is sweeping the business world, and this time, its here for good. This new strategic focus on sustainability is being driven by a perfect storm of forces: rising energy costs, global concern about climate change, the world's biggest companies pressuring suppliers to go green, and new "stakeholders" like NGOs and activist shareholders asking very tough questions about how companies handle environmental and social issues.

What does it really mean to go green and how can you get on top of this new green wave and avoid getting swept under? Join Andrew Winston, Green Media Enterprises and local Los Angeles business leaders at a special downtown LA Eco-Advantage Salon, and learn how you can help your company navigate to success in todays increasingly environmentally sensitive business landscape. Each salon attendee will also receive a complimentary one-day pass to attend the Green West tradeshow, conference, and closing cocktail reception.

During the Los Angeles Eco Advantage Salon, you will have the opportunity to gain introductory practice working with some of the frameworks in the book, leaving you better equipped to return to your company to tackle your own real-life business situation.

Andrew Winston sets the stage for focusing on eco-innovation as a driver of competitive advantage.

Winston describes the rationale behind the four pillars of innovation:

• Cost Savings
• Revenue Growth
• Intangible Brand Benefit
• Risk Mitigation

Hear from Local Wave Riders on what they are already doing to get on the green wave. Panelists joining the Los Angeles stop will be:

• Shelley Billik, VP, Environmental Initiatives at Warner Bros. Entertainment Inc.
• Marcy Scott Lynn, Corporate Social Responsibility Manager at Sun Microsystems
• Donald Wilkes, Founder and CEO of Blue Pacific Flavors

Work with other participants to complete Andrews self assessment around the Eco Innovation Mindset Framework to begin putting the tools to work in your company:

• Culture: Inspiring an Eco Advantage culture
• Redesign: Redesign your world
• Eco Tracking: Trace your environmental footprint

Winston is co-author of the recently released and widely acclaimed book Green to Gold, in which he chronicles 3 years of research on how environmental innovators such as 3M, GE, Wal-Mart, Johnson and Johnson, and many others are establishing new value and competitive advantage through smart eco-strategy. He is a nationally recognized expert on green business, and has written for, or appeared in Time, Newsweek, The Washington Post, Forbes, ABC News, National Public Radio, and CNBC's Power Lunch. He has held management positions and advised a wide array of leading companies in strategy and marketing. He holds a degree in economics from Princeton, an MBA from Columbia and an MA in Environmental Management from Yale. He is editor of the Eco Advantage Strategies Newsletter, and founder of Winston Eco-Strategies where he helps leading companies use environmental thinking to drive growth.