The Bridge to Better Brands

SB Boot Camp Season 2 Faculty


Susan Burns


CEO, Global Footprint Network

Susan leads the overall strategic direction of Global Footprint Network and oversees communications, partnership, project development and finance. Prior to launching Global Footprint...

Elaine Cohen


CEO, Beyond Business

Elaine Cohen is passionate about sustainability reporting, social justice, and ice cream! Elaine is the co-founder and managing consultant of Beyond Business Ltd, a leading CSR consulting and sustainability reporting firm, serving a long list of...

Cheryl Heller


CEO, Heller Communication Design

Cheryl Heller creates brands that embody a viable future and inspire the behavior needed to get there. She applies the principles of sustainabilty to making businesses more human, humans more innovative, communication more inspiring, and brands more...

JoAnn Hines


Packaging Diva, PackagingLaunch.com

Mrs. Hines is a packaging consultant with more than 30 years global packaging experience and expertise. She has a comprehensive command of the power of branding, design and merchandising on packaging and how it can influence the consumer to buy, or...

Seetha Kammula


Founding Partner, Simply Sustain

Seetha, one of the founding partners of Simply Sustain LLC, has over 25 years of experience first at Royal Dutch Shell, and later at Basell, a Shell BASF Joint Venture. At Basell she was Senior VP Strategic Marketing, Innovation...

Asheen Phansey


Product Manager, Sustainability, SolidWorks Corp.

Asheen serves as the first Sustainability Product Manager and corporate sustainability leader for SolidWorks Corporation. SolidWorks makes leading CAD and simulation software (more than a million licenses worldwide), and has pioneered an exciting...

Leonard Robinson


Federal Liaison, Cal/EPA Department of Toxic Substances Control

Leonard E. Robinson is a much sought-after speaker and lecturer combining an environmental evangelical fervor with a sense of humor.  He has coined such phrases as “a waste is a terrible thing to mind”; P.I.M.P. (Protect Improve...

Terry Swack


Founder & CEO, Sustainable Minds

Terry is a 26–year veteran of the design and technology industries, a leading experience design strategist and now an environmental entrepreneur. The focus of her career has been to make complex ideas and new technologies useful, usable and...