If you missed Jennifer Rice present live, check out the on demand version below!

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Jennifer Rice is founder and chief strategist of Fruitful Strategy.

Building a credible, sustainable brand is not a straightforward endeavor. The right strategy depends on a host of factors including your business goals, key stakeholders, and knowing what dimensions of sustainability are critical drivers of behavior for your customers. Join Jennifer in this FREE SLM webinar to review key considerations in building credibility, from mitigating risk to driving revenue. She’ll present a range of credibility-building ideas such as how to leverage brand strategy options, customer experience design, certifications, and more.

This session will help you answer the following questions:

• What is credibility, and why is it important?
• How can you zero in on the customer segments and other stakeholders who's influence matters most?
• How to tease out which dimensions of sustainability matter to them, and whether they will give you “permission to play” in sustainability-related offerings?
• Top ten strategies to building credibility, including new offerings, certifications, ingredient or initiative-based brand plays, enriching your customer's experience, and more.

We hope you found this presentation useful and encourage you to continue the dialogue. For more content like this, consider one of our upcoming events:

Sustainable Brands Boot Camp: A 13 week online training series designed to teach professionals strategies for building business and brand value through sustainable innovation. Taught by leading experts, topics include market drivers, business model and product innovation, supply chain partnerships, brand strategy and marketing, metrics, and more. Available live and on-demand. Find out more

Sustainable Brands In Focus: Building Credibility, Avoiding Greenwash: Get current on the latest consumer expectations and legislative action surrounding the environmental and social impact of your company's products and activities. Then, learn more about the unfolding landscape of eco-labels, certifications and other strategies leaders are using to avoid accusations of green washing and build credibility. Find out more