Now Available On Demand! Join the Sustainable Brands Community for a closer look at unfolding strategies and best practices for establishing credible sustainable brands.

Review “SB In Focus: Building Credibility, Avoiding Greenwash” to get current on the latest consumer expectations and legislative action surrounding the environmental and social impact of your company's products and activities. Learn more about the unfolding landscape of eco-labels, certifications and other strategies being used to avoid accusation of green washing and build credibility.

Register to review this event on demand and you will save money and greenhouse gas emissions, while learning:

• * The latest changes in the Federal Trade Commission Green Guides, and what can be learned from their most recent 2009 case activity
• * How to make sense of the exploding landscape of eco-labels here in the US and worldwide
• * Whether an independent eco-label makes sense for you, and if so, how to choose one
• * Alternatives to eco-labels, such as self-disclosure, 3rd Party Certification or 'rolling your own', and how to evaluate the potential cost/benefit
• * How to use sustainable packaging to lend credibility to your brand, and missteps to avoid in communicating about it
• * Game changing initiatives that will change the consumer communications landscape in the future, including Wal-Mart’s Sustainability Consortium initiative, GoodGuide.com and more.
• * The latest multi-stakeholder initiative aimed at reducing the chaos in the eco-labeling landscape and what that means for your brand.

Program Format: Full day of plenary presentations and panel discussions with Q&A. This program will also be available on-demand after the live taping of the event.