Meet the Advisers and Hosts of SB'09
Through Alben Design LLC Lauralee Alben
Alben Design
Steve leads the sustainability domain at IDEO where he applies design thinking to the issues of sustainability for IDEO clients as well as IDEO itself. Steve's experience crosses several industries including automotive, consumer products, and medical devices. He's helped design high end office furniture, packaging, instrument panels for hybrid electric vehicles, and medical injection devices, for which he holds patents. Full bio...Steve Bishop
IDEO
Former SVP of Strategy & Innovation at Royal Dutch Shell, adviser to the Dow Chemical sustainability council, and a leading driver of innovation in the chemicals and plastics industries, Seetha helps us untangle the challenges and opportunities for innovation in plastics-based products and packaging, as well as in many other manufacturing and supply chain issues. Full bio...Seetha Coleman Kammula
Simply Sustain LLC
Steve Cook is an accomplished senior executive with P&G, Coca-Cola and Samsung global and local strategic brand, customer marketing and innovation experience. He has joined Abeo Partners, a practice that advises clients to develop 360 degree strategies and solutions for sustainability. Full bio...Steve Cook
Abeo Partners
A brand strategy expert, Tracy Cook understands the significance of building strong brands backed by sustainable solutions. Currently the director of brand strategy for The Mohawk Group, a division of Mohawk Industries, Tracy is helping the commercial carpet manufacturer “connect the dots” between its products, practices and people through effective branding and communications, expanding Mohawk's market presence, driving growth and most importantly, positioning the company to sustain long-term success. Full bio...Tracy Cook
The Mohawk Group
Lucas Daniel is a Strategy Lead at gravitytank, where he manages the strategic direction of a wide variety of projects, from product innovation to market positioning to future platform strategy for clients ranging from Samsung, to OfficeMax and Unilever. Full bio...Lucas Daniel
gravitytank
Tamara holds Masters Degrees in both Design, Strategy and Innovation, and in Responsibility and Business Practice. She served as Managing Director of OZOlab where she led strategy and sustainable innovation for the lab, shaping each of its ventures and leading the innovation consulting practice for client companies. She was named one of the "35 Outstanding Businesswomen Under the Age of 35" by World Business Magazine in 2007. Full bio...
Tamara Giltsoff
Jonathan is a successful social entrepreneur and an acknowledged thought leader on ethical branding. Jonathan co-founded Ethos Water, has served as vice president of consumer products at Starbuck, and on the board of directors of the Starbucks Foundation, as well as as CEO of GOOD, an innovative, purpose driven integrated media company. Full bio...Jonathan Greenblatt
Cheryl has had successful careers in design, advertising and branding, and draws on a unique, integrated perspective to help clients embed corporate responsibility into their cultures, and engage their internal and customer stakeholders in it. She was recently nominated for the Cooper Hewitt National Design Award for Communication Design. Her deep, diverse experience working with corporations has included the launch of three new divisions for Reebok, and major repositioning efforts for Kodak Professional, Bayer Corporation, The Girl Scouts of America, Cemex, Ford Motor Company, Seagrams, Sappi Paper and more. Full bio...Cheryl Heller
Heller Communications Design
Founder and CEO of HIP Investor, Paul was previously Director of Strategy for eBay founder Pierre Omidyar's Network where he helped shape the future of its for-profit and non-profit investments and portfolio impact, and Chief Development Officer of Ashoka: Innovators for the Public where he lead the global team to grow revenue from $12 million to nearly $20 million in two years, Full bio...Paul Herman
HIP Investor
Carol's 16-year-old brand strategy firm has focused on the integration of brands and CSR since 2001. In order to offer clients an evaluation tool for measuring their progress, she has developed a way to measure the impact of CSR on brands by merging 20 years of brand and SRI data. Full bio...Carol Holding
Holding Associates
Chris consults to Fortune 500 companies to create business value through improved sustainability performance. He has vast global experience and is based in Washington, DC. Full bio...Chris Laszlo
Sustainable Value Partners
Mark is responsible for creating a culture and providing the resources required for SustainAbility’s team to achieve its ambitious change agenda. He works directly with key clients and partners, especially in the area of strategy development where he has shaped approaches for a wide range of global companies in a variety of industries. Full bio...Mark Lee
SustainAbility
Lisa has 20 years' experience in mission-based marketing, and thinks the best thing about PR is collaborating with clients and partners to elevate thoughts and ideas into brands. Lisa counts among her clients some of the top sustainable innovators including Ray Anderson, CEO, Interface, Inc, Martin Melaver, CEO Melaver Realestate and more. Full bio...Lisa Lilienthal
Lilienthal PR, Inc.
Paul came to meet with us in early 2009, and quite literally knocked our socks off. He's a visionary, who has agreed to share his passion and business acumen with the Sustainable Brands crew. Lucky us! Full bio...Paul Lilienthal
Pictura Graphics
Annie Longsworth, President, SF and Global Sustainability Practice Leader
Annie Longsworth is President and Managing Director of the San Francisco office. She joined Cohn & Wolfe in 2002 and has helped establish the office in one of the world’s most influential business regions, one that has spawned both the technology and green revolutions. Overall, Annie has 15 years of communications experience...Full bio...Annie Longsworth
Cohn & Wolfe
Founder and Executive Director of the Center for Social Innovation, Mark has newly been awarded a PhD for his work in helping to push the envelope on measurement and metrics for sustainability. As such, Mark helps shape our understanding of internal issues related to the stories that come to us. Full bio...Mark McElroy
Center for Sustainable Innovation
Victor Melendez has managed such international brands as Pepsi, Frito Lay, Jose Cuervo, Stella Artois, Beck's, Bass and Evian. In 2002 Victor was featured in Brandweek Magazine's in 2005 as one of the Top 10 Marketers of the Next Generation. His work also won a Gold Effie from the American Marketing Association. Full bio...Victor Melendez
Since founding New Leaf Paper in 1998, with a vision to completely redesign the paper industry to incorporate the principles of sustainability, Jeff and New Leaf have helped drive real change in the marketplace through their efforts, inspiring some of the largest paper companies in the world to pay attention to environmental concerns. Full bio...Jeff Mendelsohn
New Leaf Paper
In her current role as Director, Sustainable Development, Christina is responsible for driving sustainability as a strategic agenda throughout both corporate and brand activities within Pottery Barn and Williams-Sonoma brands. Her background in finance, sustainable design and marketing make her uniquely qualified for this cross sector challenge and she is making great headway on materials and supply chain, energy use and both internal and external brand communications and education Full bio...Christina Nicholson
Williams-Sonoma
Jacquelyn and her colleagues have helped more than 60 Fortune 500 businesses, the Energy Star label and other organizations learn how to seize opportunities by pro-actively addressing consumers environmental concerns. Her book, Green Marketing: Opportunity for Innovation, is called the "definitive work on the subject" by the American Marketing Association. Full bio...Jacquelyn Ottman
J. Ottman Consulting
As Chief Branding Officer at New Belgium, Greg has been coined as the 1st Cultural Branding Director in America. During his tenure, New Belgium has blossomed from a 30,000 annual barrel microbrewery to the 3rd largest craft beer brewer in the country kicking out close to a 1.2 million barrels annually. Full bio...Greg Owsley
New Belgium
As Creative Director Eric spearheaded a Sustainable Design practice at his internationally recognized Portland based design consultancy in 2001. He has lead business-driven design efforts for a wide range of consumer clients, including Intel, Clorox, Brita and Nike, and received Business Week/IDSA Gold, Silver and Bronze awards for his design innovation. Full bio...Eric Park
Ziba Design
For Lewis Perkins, “sustainability” is more than just a buzzword du jour; it’s a way of life. As director of sustainable strategies for The Mohawk Group, the commercial division of Mohawk Industries, the world’s largest carpeting manufacturer, Perkins is tasked with creating an identity and building awareness around Mohawk’s environmental and social responsibility efforts, helping drive initiatives for the importance of sustainable design through strategic networking and partnerships with organizations such as Global Green USA, Easter Seals and Susan G. Komen. Full bio...
Lewis Perkins
The Mohawk Group
As both a creative director and copywriter, Robin has contributed to some of the world's most best-known brands. Today Robin is putting his energies towards helping shape social change by focusing on building citizen brands with clients such as Amnesty International, Pabst Brewing Company, Rock The Vote, NRDC (Natural Resources Defense Council), USA Network, and Wal-Mart. Full bio...Robin Raj
Citizen
Prior to founding Fit Associates, Marc was a visiting professor and Nierenberg Distinguished Chair of Design at Carnegie Mellon University. He served as Chief Experience Officer of the pace-setting user experience consultancy HannaHodge, where he was responsible for the firm's user-centered process, team culture, and research initiatives. Full bio...Mark Rettig
Fit Associates
Managing Director of Moxie Design, New Zealand, Peter has has a long-standing interest in the role design and innovation plays in delivering better human and environmental outcomes. He has consulted with New Zealand Trade and Enterprise, Coca-Cola Amatil, Westpac Bank, SCA Hygiene Australasia, Shell New Zealand, DCI New York, EcoStore and more. Full bio...Peter Salmon
Moxie Design
As founder and CEO of DOMANI, Will brings 30 years of experience to private and public sector enterprises such as Alcoa, BASF, Cisco, DIAGEO, Vivendi, Wrigley and others in developing and implementing sustainability strategies that provide the greatest tangible and intangible (brand) value to their organizations. Full bio...Will Sarni
Domani
Charlie is the co-founder of Link Studios, a design and build cooperative (linkstudios.net), and founder of Cragelmeyer LLC, a mass-customizable contemporary furniture company (cragelmeyer.com) - both based in San Francisco. He also chairs the San Francisco Chapter of the Industrial Designers Society of America (IDSA-SF.org) teaches design at San Francisco State University and lectures at many universities in the area. Full bio...Charlie Sheldon
IDSA
As Office Depot's Director of Environmental Strategy, Yalmaz is responsible for directing the development and integration of environmental programs under the company's vision to "increasingly buy green, be green and sell green". Full bio...Yalmaz Siddiqui
Office Depot
Sandy is a senior international public relations/marketing strategist, providing communications counsel and programs that create bottom line results in people, planet and profits through end-to-end stakeholder relationship management. Previously a partner at Porter Novelli, she managed the global HP account team in 20 cities/10 countries around the world and served on the agency's Global Citizen and Pro Bono Initiative. Full bio...Sandy Skees
Communications 4 Good
After almost twenty years of playing brand builder, as CMO at Seventh Generation and brand catalyst at NIKE, Duke listened to his inner compass and went on a self-imposed spiritual journey. It was an odyssey informed by re-affirming what matters most and living the extraordinary, and what has come forth from the journey is his recently created and adventuresome brand-consulting studio, The Northstar Manifesto, focused on growing the seeds of sustainability and helping build bonfire brands. Full bio...Duke Stump
NorthStar Manifesto
Peter's experience spans the world of corporate, government and non-profit clients across North America. He served for four years each as Vice-President, Communications and Marketing at Mountain Equipment Co-op, Canada's largest consumer co-operative and a leader in social and environmental responsibility, and as chair of Canadian Business for Social Responsibility. He is a recipient of Business in Vancouver's "40 under 40" award, and a participant in the Governor General's Canadian Leadership Conference. Full bio...Peter Ter Weeme
Junxion Strategy
A sought-after speaker, facilitator, trend scout, and executive adviser, Pam holds the distinction of serving as a founding co-chair of the Sustainable Brands Conference, helping envision its potential impact back in 2006. She has worked as an award-winning designer and creative director for companies such as Applied Biosystems, Atari, as Global Brand Strategy Manager for Symantec, and as Corporate Identity Manager for Intel. Full bio...Pam Van Orden
Enlightened Brand
Most recently serving as VP Business Strategy and Sustainability at Dial/Henkle, Rudy has 19 years experience in consumer goods marketing across markets in North America, Asia and Europe. Highly experienced in new product development/innovation management, Rudy has both developed successful campaigns for brands like Dial and Right Guard, as well as created and managed innovative corporate sustainability programs (ecommitment). Full bio...Rudy Vetter
Kindley Walsh Lawlor is senior director of Strategic Planning and Environmental Affairs at Gap Inc. In this role, Kindley is responsible for developing strategies to further integrate social responsibility and environmental objectives into the companys Gap, Banana Republic and Old Navy brands, as well as leading efforts to strengthen the company's environmental programs. Full bio...Kindly Walsh Lawlor
Gap Inc.
Andrew is co-author of the widely acclaimed book Green to Gold. He is a nationally recognized expert on green business, and has written for or appeared in Time, Newsweek, The Washington Post, Forbes, ABC News, National Public Radio, and CNBC's Power Lunch. He writes the monthly e-newsletter "Eco-Advantage Strategies" for SLM, and is currently authoring a new book for Harvard Press on the likely impact of the economic crisis on opportunity for green business going forward. Full bio...Andrew Winston
Author, Green to Gold
Ian has extensive executive level leadership experience and managed brand building and marketing activities in some of the worlds most influential customer products companies. He has served as Executive Director of the Canadian Outward Bound Wilderness School, Director of Social Inventions and member of the executive leadership team for The Body Shop, Director of Marketing and member of the executive leadership team at Patagonia and Director of Brand Marketing at Nike before becoming involved as a co-founder in the launch of the innovative sustainable clothing brand, Nau. Full bio...
Ian Yolles
Nau
Founder/President of the lifestyle brand Under the Canopy, Marci is a recognized visionary and leader in organic fiber fashion and home products and has created a unique development, distribution and monitoring business model to ensure that the process and products remain pure and authentic. Full bio...
Marci Zaroff
Under the Canopy
