| Monday 07 June | Tuesday 08 June | Wednesday 09 June | Thursday 10 June |
Here's a look at the issues, trends and emerging best practices you can expect to explore at SB'10. Click through by day (above) for complete program details which are subject to change as final event pieces are put in to place.
What You Will Learn:
Sustainable Brands 10 will offer insights into design innovation, branding and marketing initiatives such as:
- GreenXChange, a 'creative commons for eco-patents' launched by Nike, Best Buy, Yahoo and other, and annouced at Davos in January will change the landscape for sustainable innovation.
- How Nokia, Bank of America, Mint.com and others are designing products and services to support consumers in making healthier, more sustainable choices.
- How Clorox is systematically uncovering eco-innovation opportunities across their business units.
- The inside story of Earthkeepers: How Timberland built their sustainable brand.
- How IBM created a strategic brand platform to help spearhead product innovation and communicate their corporate sustainability commitment.
- What Travelocity, Williams Sonoma, Yahoo and Office Depot are learning from their green marketing efforts
- What Starbucks is learning from its multi-stakeholder efforts to get more of their recyclable cups, recycled.
- How Ford turned a decades long sustainable innovation effort in to exploding sales, despite some early set backs, and what you can learn from them.
- How Green Mountain Coffee Roasters, UPS, IBM, Applied Materials and others are building out their sustainability strategies and structures.
