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March 11, 2008 
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Calculating Your Company's Carbon Footprint: It's Harder Than You Think?
Our interview with Trucost's Mike Wallace on calculating carbon emissions relative to revenue sparked a lively exchange between Mike and reader Mark W. McElroy, executive director of the Center for Sustainable Innovation, who began:
"[Trucost's] approach to measuring carbon footprints, contrary to its claims, only goes to show how not simple such footprint measurements are....Who cares what [a company's] emissions are relative to revenue?...What matters is emissions relative to ecological contsraints, and/or emissions relative to (or as an indicator of) investments aimed at mitigating such emissions."That really got the ball rolling! Read Mike's response, and Mark's counter-response, here. This Week's Top News... New Nissan HQ to Be 35% More Energy Efficient 
Nissan's new North American headquarters in Franklin, Tenn., slated for completion in July, will be about 35% more energy efficient than a standard office complex, Associated Press reports. The company is the latest in a string of carmakers, including Honda and Toyota, to green up its corporate offices in a bid to reflect a more environmentally conscious image. Read more...
Eddie Bauer's New IT System Slashes Facility Energy Use 20% 
Sportswear retailer Eddie Bauer has slashed energy costs by 20% at its 2.2-million-square-foot distribution center in Groveport, Ohio, thanks to a new IT network that controls and monitors heating, ventilation, air conditioning (HVAC), and lighting systems, InfoWorld Nederland reports. Read more...
Investors File Record Number of Global Warming Resolutions with U.S. Companies 
Investors have filed a record 54 global warming shareholder resolutions with U.S. companies this year - nearly double the number filed just two years ago, the Ceres investor coalition reports. Read more...
Toshiba Ups Climate Commitment, Plans New Green-Product Logo 
Toshiba plans to boost its emissions-reduction target and add new goals for water efficiency and green-product manufacture under the company's current environmental plan, originally slated to run through 2010. The plan has been extended through 2012, the year the Kyoto Protocol is set to expire. Read more...
Foster's Brews Up Carbon-Neutral Beer 
This green beer has nothing to do with St. Patrick's Day: Cascade Brewery, a subsidiary of Australian beer giant Foster's, has unveiled a resource-efficient, carbon-neutral lager made from locally sourced ingredients. Read more...
DuPont Titanium Saves $100 Million Through Energy Efficiency 
DuPont Titanium Technologies has saved more than $100 thanks to energy-efficient upgrades. Since 2001, the titanium-dioxide manufacturer has cut its energy consumption per pound of product by nearly 30%. Read more...
Tea Company's Shipping Offset Program Nets 75% Opt-In Rate 
Tea importer Teas Etc. is blown away by the success of its new green shipping option. About 75% of its customers are opting to spend the extra 25 cents to offset the carbon emissions from shipping their purchase. Read more...
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SB'08: Who's Coming? 
SB'08 is adding new speakers to its star-studded roster every day. Register now to hear top executives from IBM, Waste Management, Interface, Method, and others, discuss how their company is telling its sustainability story.
Top Headlines from Other SLM Channels Survey: GE, Toyota Clear Consumers' High Bar for Green Brands Hummer, Lamborghini Unveil Greener Car Models Marks & Spencer CEO Defends "Plan A" Coke Looks to Employees as Green-Brand Ambassadors Green IT Consulting Industry to Hit $4.8 Billion by 2013, Forrester Predicts Sony Recycles Ads to Promote Product Recycling Kodak, Wal-Mart to Recycle Plastics from Photo Kiosks Socially Responsible Investing Outpaces Mainstream Market Greenpeace: Electronics Getting Greener, But Industry Has "Some Way to Go" Pitney Bowes Outlines 7 Steps to Greener Mailings Find Peers and Partners If you haven’t already joined the fastest growing online sustainable business community, create a profile now and start connecting. Advertise on SLM! Become a Sustainable Life Media advertiser or sponsor and reach thousands of business leaders looking for product or service solutions to help them build their sustainability story. Click here to learn more. Have a story you want told? Send it to us! Solution Providers | |
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