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March 18, 2008 
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Looking for the Next Big Green Idea?
Green innovation can sprout up in some unexpected places. Take Formula One racing and the Automotive X Prize - both are operating outside the auto industry to encourage carmakers to push beyond incremental improvement in automotive design.
Formula One - arguably a poster child of gas-guzzling - has providing a platform for the auto industry to incorporate of green technologies and showcase its environmental innovations. In setting the new rules, the sport is acknowledging that car companies need opportunities not just to dazzle us with nifty green gadgets but eventually to profit on them, too (and if Formula One can burnish its own image at the same time, well, everybody's happy). The X Prize organization is launching the Automotive X Prize in a quest to address “the most severe global crisis of our time” oil dependence and climate change. In an effort to break this deadlock, X Prize is inviting design teams to create "viable, clean, and super-efficient cars that people will want to buy." What these two organizations have in common is a very high profile in the media and among consumers. True innovation in green tech takes big-time capital investment. If the major automakers need this kind of publicity to make the extra effort, more (preferably electric) power to 'em. ~Will Sarni, SLM Advisor What do you think? Post Your Comment Here! This Week's Top News... 76% of Companies Don't Monitor IT Energy Use, Survey Finds 
A new CIO magazine survey IT executives finds that only a quarter of respondents currently measure their carbon footprint and, of those, just 11% include energy use from IT operations in their calculations. The figures are hardly surprising given some of the study's other findings; 76% of the companies don't even keep track of their IT-related energy spending. Read more...
Formula One Helps Automakers Showcase Green Technologies 
Formerly concerned with speed above all, Formula One has begun offering incentives to car manufacturers that incorporate greener technologies into their racecars. In the past year the sport's governing body, FIA, has implementing a range of measures geared toward the twin goals of saving fuel and showcasing environmental innovations in the auto industry, the New York Times reports. Read more...
EPA Tightens Smog Rules for Ships, Trains 
The U.S. Environmental Protection Agency (EPA) has approved stricter emission standards for diesel locomotive and marine engines. The new standards aim to cut particulate pollution from diesel engines by 90% and smog-forming oxides of nitrogen by 80%. Read more...
China Mobile Pledges to Boost Energy Efficiency 40% 
China Mobile, the world's largest mobile phone operator, is targeting a significant boost in energy efficiency "per unit of telecommunications traffic," meaning that it will cut energy use even as its business continues to grow. The plan, outlined in the company's 2007 corporate social responsibility report, calls for a 40% increase in energy efficiency from 2005 levels by 2010. Read more...
DHL Redesigns Delivery Trucks for Fuel Efficiency, Lower Emissions 
DHL has partnered with U.K. department store chain TK Maxx on a delivery truck redesign aimed at boosting fuel efficiency and cutting emissions without compromising load capacity. The companies are working with manufacturer Don-Bur to develop a new front bulkhead air deflector for double deck trailers that boosts truck fuel efficiency by reducing wind resistance. Read more...
Union Pacific Railroad Trains Engineers to Use Less Diesel 
Union Pacific Railroad is greening its freight transportation with a new conservation program that trains engineers to use as little diesel fuel as possible on their runs, reports NBC affiliate WOWT. The company's fuel masters program uses a virtual simulator to show engineers how to operate more efficiently under challenging weather and topographical conditions. Read more...
Con-way Freight Cuts Emissions by Reducing Truck Speed 
Con-way Freight has modified the engine settings on its fleet of 8,400 tractor-trailers in a bid to improve fuel conservation and reduce carbon emissions. The truck engines' speed governors have been reset to reduce maximum speeds from 65 to 62 miles per hour. Read more...
Report: Clean Energy Market to Triple within Ten Years 
Global markets for biofuels, wind power, solar photovoltaics, and fuel cells jumped 40% last year to a total of $77.3 billion. If the current growth rates continue, these four key sectors are expected to more than triple over the next ten years to a total of $254.5 billion by 2017, according to a new report from research firm Clean Edge. Read more...
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Chris Laszlo on Talking Sustainability with the C-Suite 
Business consultant and author Chris Laszlo knows a thing or two about value creation. His new book, “Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good,” builds on decades of experience advising the world’s largest companies on how to leverage sustainability into competitive advantage. In this SLM interview, Chris outlines his strategy for selling corporate executives on green initiatives (hint: it's helpful to equate "sustainability" with "opportunity") and explains why “tradeoff” is such a dirty word. Read more...
Carbon Reduction Starts at the Top 
It is vital for CEOs to lead the way if companies are to combat the effects of climate change, argues columnist Andrew Cave. (U.K. Telegraph) Read more...
SB'08: Who's Coming? 
Activity is rapidly picking up steam as speakers and attendees are being added to the SB'08 roster daily. Come learn the latest winning strategies
from Clorox, Johnson Control, Yahoo, Dow, Method, and more. Bookmark this page to keep up on daily news of the event!
Top Headlines from Other SLM Channels Seventh Generation Battles Carcinogenic Chemical Controversy Bissel Vows to "Get a Little Greener" Travelers Enhances Coverage for Green Commercial Properties HP Marketing Chief Mulls Green Push Wal-Mart to Work with Chinese Suppliers on Green Initiatives Nordstrom Shifts to Recyclable Shopping Bags and Gift Boxes Henkel's Energy and Water Use Down, Sales and Profits Up U.K. Bans U.S. Cotton Ads Over Green Claims BASF Integrates Financial, Sustainability Reporting Staples Copy Centers Switch to FSC Recycled Paper Find Peers and Partners If you haven’t already joined the fastest growing online sustainable business community, create a profile now and start connecting. Advertise on SLM! Become a Sustainable Life Media advertiser or sponsor and reach thousands of business leaders looking for product or service solutions to help them build their sustainability story. Click here to learn more. Have a story you want told? Send it to us! Solution Providers | |
Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
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