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May 30, 2007 Green IT Update The State of the Art in Sustainable IT Home | News & Ideas | Connections | Events | About

FEATURE: Greening IT from the Top Down: Intel’s Approach At SLM’s recent Green to Gold event at Interop Las Vegas, we gathered some of the leading lights in the technology industry to discuss why greening IT is such a central component of corporate sustainability. In the coming weeks we’ll be sharing key takeaways from that breakout session, as top executives at Intel, Yahoo!, Sun Microsystems, HP, and Google offer concrete steps to help IT managers make their departments more resource efficient. First up: John Hengeveld, director of the Server Products Group at Intel, makes the business case (via Bill Clinton and Miss Piggy!) and rattles off four things IT executives should do right now to ensure that their companies will be riding the green wave into the future — instead of getting thumped. Read more... This Week's Top Stories Green Computing Driven by Cold, Hard Cash Companies that don't accept the need to reduce greenhouse emissions will have to answer to a diverse set of stakeholders, including investors, rule-makers, watchdogs, consumers, and the media. (PC World) Read more... How Tech Can Make Us Greener Though IT is often blamed for not being green enough, there are plenty of ways technology can improve an organisation's sustainability - both from an environmental and a commercial perspective, says tech consultant Rob Bamforth. (Silicon.com) Read more... Sustainable Brands '07: Learning From Leaders Eco-responsibility has become a hot commodity in business today, and companies are scrambeling to figure out when and how to talk about theirs. At Sustainable Brands '07 you'll learn from the leaders about how to lay the proper groundwork for creating value for your organization through smart eco-communication strategies. Green IT Conversations Where is IT headed and what does that mean for your business? Join the discussion! Solution Providers

Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals. This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2007

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