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June 25, 2008 The State of the Art in Sustainable IT SLM Home | Green IT News & Ideas | Connections | Events | About

Green IT Investment: Act Local...Think Regional? IT end users and IT vendors both fight for budget. To help secure green IT investment dollars, it behooves IT end users and vendors alike to understand what will motivate their audience who holds the purse strings. And according to new research, geography can influence investment decisions. For example, a recent study by Forrester Research finds that U.S. firms are primarily inclined to pursue green IT for cost-cutting measures, whereas improving brand image is paramount for Europeans. Attitudes vary from country to country as well, another study shows. India seems to be leading the way here, with IT managers reporting a greater willingness to pay a bit extra for greener IT products compared to the rest of the world. The likely reason? An exploding tech sector that relies on a somewhat shaky power infrastructure. (And if you think these issues don't carry weight in first-world markets, consider the spiking price of oil this summer.) Whether you're a vendor aiming to make a sale or a manager trying to sell your boss on a green IT overhaul, tailor your case to include the benefits that will most resonate with your audience – from improving brand image to aligning to a corporate green initiative to reducing cost. The concept of targeting your pitch to a particular audience is, of course, nothing new. But research into the green IT market is, relatively speaking. The more we learn about why enterprise decisionmakers are turning to greener alternatives - or not - the stronger our "business case" will be. And that means cleaner, leaner computing for everyone. ~Doug Washburn, SLM Advisor What do you think? Post Your Comment Here! Also This Week... Report: Green IT Could Save Global Business More than $800 Billion Smarter technology use could reduce global greenhouse gas emissions by 15% and save global industry $800 billion in annual energy costs by 2020, according to a new report. Read more... Microchip Uses 30,000 Times Less Power in "Extreme Sleep" Mode The new Phoenix Processor, developed for use in sensors, consumes just 30 trillionths of a watt during sleep mode - a low-power record, say researchers at the University of Michigan. Read more... HP Outlines How Its Products Can Save 1 Billion Tons of CO2 Hewlett-Packard has followed up its report Global IT Strategy for CO2 Reductions, co-produced by WWF International, with a whitepaper detailing how its green products can help businesses cut carbon emissions by 1 billion tons. Read more... Seven Global IT Firms Tie for Greenest Tech Brand Seven global IT firms have finished in a statistical dead heat for the title of world's greenest tech brand - primarily because expectations for green IT performance vary so widely from country to country, a new survey shows. Read more... Report: EPEAT Computing Products Will Save Purchasers $4 Billion EPEAT-certified green electronics sold in 2007 will save buyers nearly $4 billion dollars over the products' lifecycles, according to a new report from the Green Electronics Council. Read more... IBM Supercomputer Rated World's Most Powerful - and Most Efficient IBM's Roadrunner - a massive supercomputer designed for the U.S. government - has taken home top ranking on the Top500 bi-annual list of the world's most powerful computers. Roadrunner is also one of the most energy efficient systems on the list. Read more... ADC's LEED Platinum Datacenter Meets Market Demand for Green IT Advanced Data Centers is pouring $100 million into a state-of-the-art green datacenter that the company says is already generating big buzz among corporate clients keen to save on IT energy costs, Sacramento Business Journal reports. Read more... IBM's Modular Datacenters Cut IT Power Consumption by Half IBM has unveiled standardized (or "modular") datacenter units that it says can cut energy use 50% compared to custom-designed IT environments. The new offerings are part of the tech giant's Big Green initiative to deliver more environmentally preferable datacenter products and services. Read more... Windows Server 2008 Uses 10% Less Energy, Microsoft Says Microsoft has published a whitepaper showing that the new Windows Server 2008 uses 10% less energy than its predecessor, released in 2003. Read more... More Green IT News & Tools... We want to hear from you! Post your comments or questions below any SLM news story and we'll feature the best of them here. (Note: You must be a registered SLM user to post. Not yet signed up? Click here!) Forward to a Friend! Unleashing Your Inner Green IT Hero There are green "intrapreneurs" everywhere in your company. Whether you tap into their creativity - and your own - is up to you. By Matt Heinz Read more... Solution Providers IBM Systems Energy Efficiency eKit This eKit from IBM details how to save on energy costs, maintain precious floor space, and operate within growing government regulations. Includes two white papers about green data centers, three case studies of successful green transitions, an IDC report and an IBM guide to server energy analysis. (IBM) Read more... Outline for the First Global IT Strategy for CO2 Reductions This WWF International report, developed in partnership with Hewlett-Packard, outlines ten IT strategies that can prevent a billion tons of carbon dioxide emissions from being released into our rapidly warming atmosphere. The report is the last in a series of papers highlighting the power of IT to reduce carbon emissions through transformative change. Download now (PDF)... Find Peers and Partners If you haven’t already joined the fastest growing online sustainable business community, create a profile now and start connecting. 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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals. This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008

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