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July 23, 2008 
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The State of the Art in Sustainable IT
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Why "Green IT" Doesn't Tell the Whole Story
Notice something different this week? Welcome to "Sustainable IT Update," your biweekly report on how information technology is driving the larger trend toward responsible, sustainable business. Don't get us wrong - we love "green" - but the editors at SLM felt the word failed to sum up the triple bottom line benefits (environmental, social, and economic) that smart IT applications have to offer.
In this issue and those to follow, you'll find not just the latest trends in "green IT" but also stories on how IT can offer broader business benefits, such as boosting building efficiency (as with the new lighting-control system at Beijing's Olympic Village), reducing the need for expensive business travel (witness the trend toward videoconferencing at Deloitte and throughout the investment banking sector), and providing opportunities for better employee engagement (see Microsoft's efficiency-incentive programs). Enjoy! ~Emily Rabin Cowan, SLM Managing Editor Also This Week... SMEs Seek IT Solutions for Greening Supply Chains 
Small and medium-size businesses (SMEs) in the manufacturing and distribution sectors are seeing increasing value in adopting software applications that support green supply-chain initiatives, according to a new survey from IDC, an IT services firm. Read more...
Lousy Business Climate Has Chilling Effect on Planet 
The global credit crunch is paying unexpected dividends in the fight against global warming: With mergers and acquisitions on the downswing, thousands of jet-setting investment bankers are staying home, Reuters reports. Read more...
Olympic Village to Save Energy with Networked Lighting 
The Chinese government is pulling out all the stops on its upcoming "Green Games," equipping Beijing's massive Olympic Village with a super-sensitive IT network to control the venue's many lighting systems. Read more...
Best-Intentioned Firms Don't Follow Through on Green IT Policy 
More than three-quarters of U.K. firms don't have a green IT strategy in place, but those that do deserve kudos - don't they? Not so fast: Barely a tenth of the 21% that have adopted a formal environmental policy are actually following through on their own green recommendations, according to a new survey. Read more...
Deloitte Embraces Videoconferencing 
"Big Four" auditing firm Deloitte has inked a deal to equip its 130 offices worldwide with videoconferencing software to cut down on the need for business travel. Read more...
Microsoft Targets Datacenter "Behaviors," Not Technologies 
Microsoft has used employee incentive programs and other "behavioral" approaches to boost efficiency at its computing facilities by 22% in three years. Read more...
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Six Tried-and-True Strategies for Inspiring Environmental Change 
Many workers view sustainable practices as one more thing to add to an already overburdened workload – proof positive that their managers aren't communicating on this issue as effectively as they could. John Marshall Roberts, director of communication at Evenson Design Group, takes a practical look at the art of inspired leadership. Read more...
Solution Providers Eco-Labels for Electronics: A Cheat Sheet 
Don't know the difference between EPEAT and 80-Plus? This short and sweet article can help. (The GreenTech Shop) Read more...
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This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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