September 14, 2007 
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Coke Launches Lighter Bottles that Use Less Plastic 
Coca-Cola Co. has launched a new 20-ounce plastic bottle for its cola drinks that uses 5% less plastic, in a bid to please some critics of the beverage industry who claim its reliance on plastic aides global warming. (Reuters) Read more...
Also This Week... Toyota Says Next-Generation Prius on Track Toyota remains on track with the planned launch of its next-generation Prius hybrid and will not race rival General Motors to be the first to offer a rechargeable electric vehicle, executives say. (Reuters) Read more... StorageMart Launches Green Design Challenge for Self-Storage StorageMart Self Storage, which operates more than 60 storage facilities in North America, has launched a Build it Green Design Challenge, a competition to recognize the best green-building designs and ideas for self-storage units and properties. (Inside Self Storage) Read more... ______________________________________________ Two Weeks to Go Till Sustainable Brands '07 — There's Still a Seat for You!
Ericsson Unveils Greener Radio Base Station Ericsson is set to present an innovative radio base station site concept that is not only better for the environment but more cost-efficient to adopt and run, and more attractive to look at. (MarketWatch) Read more... Car Makers Focus on Fuel Efficiency at Autoshow Car makers will show off their latest efforts to fight pollution at Frankfurt's autoshow next week by unveiling models with improvements rather than substitutes to the standard internal combustion engine. (Reuters) Read more... Retailers Push Packagers to Think Green Growing demand from retailers and manufacturers for smaller, eco-friendly packages is pushing box makers and chemical companies to create compact packaging that is bio-based and recyclable. (Reuters) Read more... Once Frumpy, "Green" Cars Begin to Show a Little Verve What does a green car look like? How do you signal green to other drivers, and is it for pride or marketing? How do you provide drivers assurance about the novel technology? While designers continue to struggle with these questions (and more), car makers are finally offering some compelling answers. (Boston Globe) Read more... Volvo Demos Carbon Dioxide-Free Trucks The Volvo Group has produced seven demonstration trucks that can all be driven without emitting any carbon dioxide. The trucks are equipped with diesel engines modified to operate on seven different types of renewable liquid and gaseous fuels. (Press Release) Read more... India's Greenest Airport A team of firms won the $300 million project to transform Chennai International by 2010. (BusinessWeek) Read more... More Greener Design News... |
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Learn from the Leaders! Come hear these sustainable design innovators speak live at Sustainable Brands '07... * Steve Bishop, Sustainability Domain Lead, IDEO * Steve Bradfield, VP, Environmental Development, Shaw Carpets * Paul Murray, Dir. Environmental Affairs & Safety, Herman Miller * Terry Swack, Founder/CEO, Clean Culture (View the full list of speakers, including pictures and bios, here.) The Story of "Sustainable Brands": An Interview with SLM's KoAnn 
We thought our upcoming Sustainable Brands '07 conference was generating some serious buzz, but even we were surprised to receive a call from Italian magazine L'Espresso asking for an interview. Our own KoAnn Skrzyniarz, company founder, president, and all-around conference doyenne, sat down with reporter Carlotta Magnanini to discuss the event and its goals, and explain why sustainability marketing and branding has such international reach. (For those of you whose Italian is a bit rusty, we've provided this handy translation.) Read more...
Did You Know? Even if you're a bit late to the party, you can still access past issues of Greener Design Update by visiting our online archive. Find Peers and Partners If you haven’t already joined the fastest growing online sustainable business community, create a profile now and start connecting. Beyond the Brown Box 
Corrugated and folding carton converter Proactive Packaging sells more than just a package. It "sells choices" for high-impact printed graphics and sustainability. By Jorina Fontelera, Converting Magazine Read more...
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