THE 5C'S OF SUSTAINABILITY BRANDING
Our company just launched "MapChange2010", a new study comparing the real efforts that brands are making in fighting climate change, and the perception consumers have of those brands. From this study emerge our "5 C's of Sustainability Branding."
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Also This Week...
Audi Launches “Green Police” Social Media Campaign
Audi, the largest luxury car brand in Europe, has created and launched a social media campaign leading up to their national super bowl ad airing on February 7th. The campaign is headlined by a series of YouTube videos featuring the Green Police, as well as the Audi A3 Turbo Diesel.
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EPA Sets Tougher Limits for NO2
The U.S. Environmental Protection Agency announced yesterday a new one-hour air quality standards for nitrogen dioxide, a common pollutant from automobiles and industrial plants, at 100 parts per billion (ppb). It will keep the exiting annual average standard at 53 ppb.
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SDialogue's Top 7 Sustainable Communications Practices
Sdialogue released a special report today that helps organizations improve their sustainability efforts by employing seven best practices corporate social responsibility (CSR) leaders use. The report, titled Top Seven Sustainability Practices: the Sum > the Parts, offers companies and other organizations a primer into sustainability communications via a systemic approach.
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Hugo Launches "One Fragrance, One Tree" Campaign
Hugo Boss Fragrances has partnered with Pur Projet to launch their new "One Fragrance, One Tree" campaign, which promises to plant one tree for every bottle their Hugo Element and Hugo Man products purchased. Trees are planted at Pur Projet partner plantations in South America.
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Costco: Sustainable Grocer of the Year
SustainableGrocer, a third party monitor of sustainable practices in the food and grocery industry, has announced that Costco will be the recipient of their 2009 Sustainable Grocer of the Year Award for their implementation of energy efficiency projects and company-wide recycling programs.
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SFI Launches New Forest Certification Standard
Sustainable Forestry Initiative (SFI) Inc. has released a new standard that reinforces its important role in supporting and promoting sustainable forest management as one of the world's leading third-party forest certification programs.
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What Readers are Saying...
Megan Le in response to "Pepsi Launches Cause Marketing Campaign with Super Bowl Funds":
Great news! Superbowl ad spending has become quite ridiculous. Another topic that makes you think how flippant we are with spending and paying millions for purely single-bottom line reasons. Finally, companies are starting to realize that their money can be used in much better ways, that can actually boost their bottom line, while being conscious of people and planet as well.
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