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Wanted: An "Airmiles" Program for the Green Consumer
What if you could cash in all those airmiles for something other than, well, more air-polluting flights? Canada’s Green Rewards program, set to launch this summer, takes as its premise the idea that consumer incentive programs can offer rewards that are both “fun” and also “good” (think of applying those points to an electric scooter instead of that free trip to Bermuda). We asked Green Rewards mastermind Andrew Souvaliotis about this pioneering program, and why he’s launching in Canada before dipping his toe in the much larger U.S. market. Read more...
Top Stories...
Racepoint Creates Social Media Platform for CSR Communications
Global public relations firm Racepoint Group has launched a new practice that leverages social media to help clients promote their corporate social responsibility efforts. Dubbed World 2.0, the program uses digital technology to establish stakeholder dialogue on key issues including poverty, education, health, economic development, and the environment. Read more...
Schwartz Launches Green PR Practice for Tech Firms
Schwartz Communications, one of the leading public relations agencies focused on the high-technology, medical device, pharmaceutical and biotechnology industries, has launched a renewable energy and green technology practice group. Read more...
Diamond Packaging Touts Green Programs on New Website
Diamond Packaging is the latest company to launch a dedicated website showcasing its green programs and products. Diamond's new site is designed to educate consumers about the company's Greenbox sustainable packaging initiative. Read more...
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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