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Best Practices for Successful Eco-Labeling
If you’ve changed your business and/or operational practices to reduce your carbon footprint, you should tell your customers about it. If you’ve changed your ingredients or manufacturing processes to be more environmentally friendly, you should take credit for it. But before you slap a green label on your product, consider this: While the benefits can be numerous, the potential pitfalls are equally so. Here are the pros and cons, and how you can make green labels work for – not against – your brand. By Matt Heinz Read more...
Green Branding Tools & Frameworks
Greenwashing: A Perfect Storm
How do you go green without greenwashing? This white paper examines the heightened skepticism of green marketing and offers strategies to help businesses reap the rewards and minimize the risks as they map out their corporate sustainability message. (Bite Communications) Download now (PDF)...
Conscious Consumers in a Nutshell
Consulting firm Earth Advertising surveys the landscape of research reports to help you get the real dirt on consumer data. The report is intended to supplement the experience of industry professionals who attend branding conferences religiously, but might miss that one kernel of wisdom that can make the difference. (Earth Advertising) Download now (PDF)...
More Sustainable Brands News & Tools...
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Save the Date for SB08!
Mark your calendar and plan now to join your peers at Sustainable Brands '08, where we'll explore together the latest in innovation for sustainable brands. The event will be held in California at the Hyatt Regency Monterey Resort from June 2-5, 2008.
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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