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Coke's New Marketing Campaign Aims to Redefine Corporate Sustainability
Coca-Cola is launching a $10 million marketing campaign that goes beyond corporate environmental responsibility, instead focusing on the idea of "sustainable well-being." The new campaign, originally conceived as a health and wellness push, was expanded to include environmental and social dimensions after consumers expressed growing interest in the company's sustainability efforts. Read more...
Also This Week...
Retailers Advised to Connect Green Store Programs with Core Consumer Values
When L.L. Bean opens its new Chicago store this September - its first location outside the Northeast and its seventh to be LEED-certified - the outdoor clothing company has its work cut out. Even retailers with a track record for environmental leadership are struggling to differentiate themselves in a market already saturated with green-store initiatives, says Cathy L. Hartman, a professor of marketing at Utah State University, Logan. Read more...
GM Exec Unapologetic About Calling Climate Change a "Crock"
General Motors vice chairman Bob Lutz is doing damage control - sort of - after declaring his personal opinion that "global warming is a total crock of s--t." Lutz made the statement during a closed-door meeting with journalists in January, saying that "I'm a skeptic, not a denier. Having said that, my opinion doesn’t matter. I’m motivated [to develop fuel-efficient models like the Chevy Volt] more by the desire to replace imported oil than by the CO2.” Read more...
95% of Young Consumers "Concerned" About Global Warming
Ninety-five percent of children ages 4 to 15 are "concerned" about climate change, and more than half are "very concerned," according to a Nickelodeon U.K. survey. These so-called "greenagers" are prepared to put pressure on their parents to make more environmentally conscious lifestyle choices. Read more...
GM Hybrid SUVs Take on Prius in Battle to Green the Red Carpet
General Motors turned the 80th Academy Awards into a showcase for its line of hybrid SUVs, ferrying about 75 Hollywood stars to the ceremony in ethanol-, hybrid- , or fuel cell-powered vehicles, Reuters reports. The maker of the hybrid Chevy Tahoe - named 2007's "Green Car of the Year" - is hoping the high-profile event will help boost its green reputation in a town known for devotion to the Toyota Prius. Read more...
Sony Launches New Eco-Communications Push
Sony Europe has unveiled a broad communications platform geared toward educating consumers on the company's environmental credentials. Dubbed "Product, Process, Planet," the program will highlight measures Sony has taken to reduce the environmental impact of its products at all stages of life, from manufacturing to consumer use. Read more...
More Sustainable Brands News & Tools...
SLM Readers Speak Out!
In response to our article last week on the new ecoEnvelopes recently approved for use in the U.S. mail, reader brookspaulding points out that:
"Eco-envelopes is definitely one of the most efficient 2-way envelopes coming onto the marketplace in 2008, and should be celebrated, but it is by no means the first USPS-approved 2-way....."
Read more, and post your own comments, here. (Note: You must be an SLM member to view. Not yet member? Register here!)
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B Lab's Jay Coen Gilbert on What It Takes to Be a "B Corporation"
B Lab, a nonprofit organization launched in July, certifies and promotes B Corporations (B for “beneficial”) - companies that meet exacting standards for environmental and social performance. In seven months the program has ballooned to include over 80 certified U.S. companies representing $650 million in revenues. In this SLM interview, B Lab co-founder Jay Coen Gilbert explains what’s in it for companies, employees, communities, and the environment. (And a recent study suggests that shareholders will benefit, too.) Read more...
Top Headlines from Other SLM Channels
BP May Ditch Renewable Energy Business
Wal-Mart Creates "Green Suggestion Box" for Potential Vendors
Seven-Eleven Saves with Energy-Efficient Equipment, Lighting
GM Launches Green Drive in China
United Technologies Cuts Climate Emissions, Boosts Shareholder Returns
Cargill, Ford, Boeing Named to Portfolio's 10 Worst Polluters List
Tate & Lyle to Source Only Fairtrade Sugar Cane
Virgin Atlantic 747 First Biofuel-Powered Commercial Plane
Renault Aims to Recycle 95% of Cars Sold in France
Merck Ups Commitment to GHG Emissions Reduction
SB'08 Plans Taking Shape!
A flurry of activity is taking place behind the scenes as plans take shape for SB'08, June 2-5 at the Hyatt Regency, Monterey. Check in for a sneak peek, and save money by registering today!
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008
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