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FTC Takes on Green Packaging Claims – And Not a Moment Too Soon
As companies scurry to appeal to a fast-growing eco-consumer base, the Federal Trade Commission is stepping in to bring clarity to the arena of green marketing. As I write, numerous stakeholders are developing their testimony for an April 30 hearing on environmental claims for product packaging. Here’s a rundown of the key issues, and why they’re becoming more important by the day. By Jacquelyn Ottman Read more...
This Week's Top Stories...
Coke Gets Green Certification for "World of Coca-Cola" Museum
Coke's "World of Coca-Cola" attraction, which opened in Atlanta last May as a "venue to showcase the complete story of the company and its brands," is now telling a greener story. The building was awarded a LEED Gold rating by the U.S. Green Building Council. Read more...
Pitney Bowes Outlines 7 Steps to Greener Mailings
Consumers tend to overestimate the environmental toll of direct mailings, but companies can score big points for making their mailings more resource efficient, according to a new white paper from Pitney Bowes. "The Truth About Green" outlines seven steps to greener direct mail campaigns. Read more...
FTC Sets Sights on Green Packaging Claims
The Federal Trade Commission has announced the second in a series of public workshops being held as part of the agency’s regulatory review of the “Guides for the Use of Environmental Marketing Claims,” commonly known as the Green Guides. The workshop, slated for April 30 in Washington, D.C., will examine green packaging claims and consumer perceptions about them. Read more...
Sustainability Programs Need Personal Appeal, Says Saatchi & Saatchi VP
The most successful corporate sustainability initiatives operate on a micro level, encouraging individual employees to green their personal environments, according to Robert Hildreth, vice president of global strategy at green-branding firm Saatchi & Saatchi S. Speaking at recent conference in Rhode Island, Hildreth pointed to the success of Wal-Mart's Personal Sustainability Project (PSP), which his company developed, as a case in point. Read more...
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Products That Suddenly Get Heat for Environmental Impact - Is Yours Next?
Which products get the bad rap is not always logical or driven by real data - so how can you prepare? SLM expert-in-residence Andrew Winston has a few tips. Read more...
SB'08: Who's Coming?
SB'08 is adding new speakers to its star-studded roster every day. Register now to hear top executives from IBM, Waste Management, Interface, Method, and others, discuss how their company is telling its sustainability story.
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Tea Company's Shipping Offset Program Nets 75% Opt-In Rate
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Yahoo "Green Screen" Shows Company's Energy Use in Real Time
Nestle Publishes First-Ever Global Sustainability Report
Burt's Bees Pays Its Employees to Go Carbon Neutral
Global VC Investment in Cleantech Jumped 43% in 2007
Marks & Spencer to Charge for Shopping Bags
Sodexo's Recycled Napkins Save Clients Money, Report Shows
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Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
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